Senior Marketing Manager

PRO Unlimited is a 2B+ software and services company that helps global organizations address the cost, risk, talent, and quality issues in managing their contingent workforce.
Manages product and corporate marketing initiatives while working hand-in-hand with business
stakeholders, clients, and prospects to drive creative design, inbound and outbound campaigns, user
adoption, sales initiatives, and global brand awareness across all channels.
•   Drives the product marketing strategies and initiatives increasing sales revenue and user adoption through highly-targeted email campaigns, content creation, event planning, sales collateral, multimedia design, and
live demos.
•   Elevates corporate and product branding through hands-on creative direction growing customer adoption
and brand loyalty.
•   Partners with product, sales, and client teams to ensure successful creative management and delivery
of sales presentations, product launches, campaigns, marketing collateral, and brand guidelines across all touchpoints.
•   Adapts marketing strategies based on customer insights, analytics, industry trends, and KPIs expanding
growth market share.

AGERpoint is a startup developing industry-leading technologies that are redefining data acquisition, analysis, and translation for growers, giving personnel at all levels access to mission critical data to drive business forward.
Expanded the corporate brand and developed the marketing strategy for an agricultural and robotics
startup while driving the user experience design for flagship proprietary software.
•   Championed the creation and implementation of brand strategies, marketing plans, and brand guidelines to establish the company as an industry leader in the agricultural tech industry.
•   Drove creative concepts and marketing strategies while supporting the CEO's funding efforts through the creation of digital presentations, event designs, and marketing materials resulting in 1.2 million in venture
funding.
•   Established the user experience for an industry-first, proprietary software platform through market
research and UX deliverables.

Marketing & User Experience Consultant

Citi is a global financial services holding company specializing in banking and financial solutions. Citi FinTech is a small start-up inside of the Global Consumer Bank dedicated to creating mobile-first solutions to spearhead
innovation and change.
Created global experiences in digital, branding, and advertising for Citi FinTech, Citi Cards, Citi Gold, and Citi Global Consumer Bank.
•   Supported Citi FinTech through design concepts, information architecture, prototypes, digital marketing, and design inspiration to develop effective end-to-end customer experiences across all channels.
•   Drove digital design and customer strategy for the re-design of the Citi mobile app and Citi Cards website
resulting in double-digital growth of credit card applications.
•   Collaborated with internal stakeholders through the development of the new digital design language
enhancing Citi customer digital experiences across all channels.
•   Partnered with strategists, project managers, external agencies, and marketing teams to invent and inspire
customer experiences, innovative user flows, and design concepts while managing design projects through execution.

VP Experience Designer

HomeASAP is a startup providing online marketing solutions for real estate professionals and offering a broad
portfolio of integrated applications and services to help connect home buyers and sellers with agents.
Planned, developed, and implemented marketing strategies, creative design, social media initiatives, advertising campaigns, user experience, and public relations while increasing profitability and driving
customer adoption.
•   Developed brand marketing, experience design, advertising, and digital technology increasing sales and customer growth.
•   Built brand awareness and customer retention by coordinating and executing public relations.
•   Accelerated customer adoption and sales growth as creative lead across multi-channels.
•   Managed three department teams with ten direct reports promoting a positive and creative environment.


143 Magnolia Street, Atlantic Beach, Florida 32233   rainavc@gmail.com   352.514.6574

Director of Marketing

Established and improved the UX model while focusing on user experience design, advertising strategy, creative direction, copywriting, and brand development.
•   Established and improved customer experiences by driving user experience and interaction design.
•   Defined and created information-architecture deliverables including wireframes, site maps, and UI
design flows.
•   Improved audience conversions through market research, analytics, and user-interface design.
•   Strengthened marketing efforts through creative direction, advertising, and customer experience
initiatives.

Lead Experience Designer

Lavanya Yoga is a mobile yoga studio focused on providing clients with on-location, customized classes based on their physical needs and health goals.
Founded and maintained a yoga studio through tactical business goals, creative direction, advertising
strategy, SEO, analytics, and brand development.
•   Directed the vision, marketing strategy, and sales initiatives targeting new customers, generating leads, and driving profits.
•   Established the creative vision, brand development, and client experience resulting in brand loyalty and growth market share.
•   Oversaw marketing team by cultivating innovative inbound and outbound marketing campaigns.

Founder and Creative Director

352 Inc. is a digital product development agency specializing in user experience design, agile custom web
development, and growth-centric digital marketing.
Managed over fifty web development projects for global clients such as Microsoft, Ben & Jerry's, and the University of Florida while increasing sales and driving user experience design.
•   Partnered with sales and development teams through the successful delivery of client projects and business goals while increasing profits.
•   Managed timelines, design deliverables, budgets, and product launches for multiple digital, UX, and branding projects.
•   Advocated and evangelized company-wide user experience enhancing company deliverables and customer
experiences.

Project Manager and User Experience Evangelist

Find out detailed information about Raina Van Cleave, Senior Marketing Manager in Atlantic Beach

Raina Van Cleave: Senior Marketing Manager in Atlantic Beach

Raina Van Cleave

PRO Unlimited

AGERpoint

Citi

HomeASAP

HomeASAP

Lavanya Yoga

352 Inc

College of Journalism and Communications

Santa Fe College