Sebastian Huff


My focus of work is leading the creation, design, planning & production of premium, consumer focused apparel collections & collaborations from concept to retail. This is accomplished through clear & transparent cross-functional communication, ensuring project objectives are met on time and within budget. Whether a limited release item, premium collection, or an always available core assortment, the focus is the same.
• 20+ years experience as an inclusive, collaborative, creative apparel leader & design professional.
• Extensive experience with creating line plans for product creation, product merchandising & retail end in mind.
• Develop category seasonal direction & line plans according to market trends as well as the overall design
direction while ensuring consistency though products and ranges.
• Create & implement, impactful insight-led apparel collections for brand & athlete collaborations.
• Establish and develop consistent apparel branding guidelines and templates.
• Provide ongoing coaching, development and constructive feedback to teams to ensure
employee development and succession planning.