Data-driven Marketer with 7 years of experience specializing in lead/demand generation and database marketing, while also serving in multiple roles in support of the company’s growth strategies. Life-long learner interested in tech and user experience to not only engage and convert target customers, but reduce cost and improve efficiency of marketing dollars.
Campaign Management, Customer Acquisition, Data Mining, Database Marketing & Segmentation, Direct Response Marketing, Email Marketing, Lead/Demand Generation, List Management, Media Buying, Performance Marketing, ROI Reporting & Analytics, Search Marketing, Social Advertising, Strategy.
Proficiencies and Skills:
Familiarity with: SQL, Python, C#, ASP.NET, Google Apps Script, Excel VBA, OS X and Command Line