A global marketing strategist with extensive experience in healthcare and medical device. My expertise include:

• Strategy Development: Growth strategies; Corporate strategy; eCommerce strategy; Product launch strategy; Value proposition and messaging development; V.O.C and Market segmentation
• Digital, and Traditional Marketing: Brand and pipeline building through mass and targeted communication
• B2C & B2B Sales Enablement: Sales process training,  Sales enablement tools
• General Business Management: P&L responsibility; Emerging market experience; Lead  global teams

•	Assess worldwide market opportunities and provide prioritization list to drive global growth strategy
       
•	Develop and implement strategic marketing plan to drive 3x funnel growth and 15% revenue increase

•	Develop and implement key accounts strategy to drive an increase in sales and engagement with top 50 customers. To date average revenue has increased 8% per account 

•	Develop and align messaging, positioning, marketing campaigns, presentations, and web presence to ensure brand success

•	Develop and implement product training division wide See less

Sr. Marketing Manager

•	Managed a team of 3 marketers that executed tactical product launch activities with support from other functions within marketing and product management

•	Assessed worldwide market opportunities and provided prioritization list to drive global launch plans for hardware and HL7, DICOM, IHE software platforms

•	Prepared launch and marketing strategies for GPO and VA markets

•	Worked with product management, marketing communications, user experience design team, clinical sector leaders and sales management to develop go-to-market strategies and execute to deliver revenue, profit, and acceleration of demand: includes messaging, sales programs, educational offerings, input for web development, marketing materials, collaborative marketing partnerships

•	Captured insights that shape future product definition 

Global Marketing Manager

Selected Achievements:
•  Assessed worldwide market opportunities and provided prioritization list to drive global launch plans

•  Captured insights to shape product definition

•  Developed iViz product sales projections an analytics for FujiFilm acquisition

•  Acquired by FujiFilm.

•	Managed a team of 6 marketers that administered and implemented marketing programs resulting in 14% increase in sales

•	Drove new business of more than $3M through the development of training materials for Customer Service and international distributors to enhance product knowledge and through cross-selling opportunities 

•	Expanded market segments to include Military hospitals, VA hospitals, First Responders, Urgent Care Facilities, and ER Departments

Product Marketing Manager

•	Conducted extensive research and built documentation deliverables for Health Care Utilization Project conducted for Medicare. 

•	Developed background and data analysis for Medical Home Presentations for Medicare

•	Rewrote hospital protocols for all hospital Medicare pilot sites 

•	Prepared budget reports and invoice protocol for Medicare studies

Sr. Consultant

•	Oversaw and managed the coordination and implementation of strategic programs for more than 120 personnel in 20 different offices nationally

•	Provided the strategic, financial, and logistical analysis and counsel to 14 senior managers regarding national recruiting programs 
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Director of Strategic Marketing

Find out detailed information about Priya Puri,  in Salt Lake City

Priya Puri: in Salt Lake City

Priya Puri

Spectrum Plastics Group

Fujifilm SonoSite

Fujifilm SonoSite

www.helixmedical.com

Thomson Reuters

Recruiting Point

University of Massachusetts