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adidas Field Agent Regional Manager (Mountain Region)

The last five years I have had the privilege of being a part of a brand new program for adidas in Field Marketing. After re-locating to Denver, my focus was the grassroots/shoulder to shoulder relationship to help drive ST and push advocacy for the brand. As the program continued to evolve, I was asked to be a part to help lead a new aspect of the program with a stronger focus to win at running (Booster Agent) within certain accounts. After a short while in this role, I was promoted to lead one of the three regions (Midwest out of Chicago) in the United States for this program. Following this, I took on the role as adidas Field Agent Regional Manager for the Mountain Region because my wife and I had a desire to return to the mountains and continue doing what we were doing with adidas/Archrival.

Some of the most important things I can attest to is the importance to be diverse, flexible, and adaptive in your career. It is these qualities, along with openness to try new things and being willing to learn that helps us obtain our greatest potential. I strive to do these things in everything I do, and always put an emphasis on 100% effort. Anything less is selling yourself short from reaching your greatest potential.


As the adidas Field Agent Regional Manager, I lead a team of adidas Field Agents in the Mountain Region in three main pillars for adidas: Visual Merchandising, Sales, and Advocacy at retail. My team focuses on these three pillars with many accounts ranging from Sporting Goods (Dick's Sporting Goods, Academy Sports), Mall and Fashion (Finish Line, Foot Locker, Pac Sun, Foot Action, Champs, DTC, BAIT), and running specialty. 

Currently, I lead a team of eight Field Agents/reps. My territory consists of Denver, Colorado (4 reps), Phoenix, AZ (2 reps), Albuquerque, NM (1 rep), El Paso, TX (1 rep), and a vacancy in Las Vegas, NV (1 rep). 

As the Regional Manager, my role is to ensure we have a high level of execution and accountability with remote reps in the field when it comes to our core three pillars. Following is a list of some of the responsibilities included in my role:
• Weekly team calls.
• Weekly one on one calls with each agent.
• Tracking progress and results for the team and individual team members through reporting.
• Identifying coverage opportunities/adjustments within markets.
• Market visits with each agent throughout the year to provide 1:1 coaching.
• Consolidate insights from the Mountain Region to identify trends/themes for adidas and competitors in monthly reports for each account.
• Support big brand moments/activations/launches in the field.
• Manage annual budget for market travel and other expenses with the team.
• Oversee admin responsibilities of the team (execution, proposals, adjustments, time sheets, etc...).
• Team and 1:1 training.

As the adidas Booster Agent Regional Manager, I led a team of adidas Booster Agents in the Midwest with the main focus to win at retail with running in specific accounts. My team focused My team had the focus on driving success and ST at retail through sales and advocacy, but also had a small role in visual merchandising at Finish Line and Running Specialty Accounts.

As the Booster Agent Regional Manager, I lead a team of eleven Booster Agents/reps. My territory consisted of Chicago, IL (3 reps), Indianapolis, IN (2 reps), Pittsburgh, PA (2 reps), Cleveland, OH (2 reps), Nashville, TN (1 rep), and Minneapolis, MN (1 rep). I also covered three additional markets for about 6 months during this time in Denver, CO (1 rep), Houston, TX (2 reps), Austin, TX (1 rep).

As the Regional Manager, my role was to ensure we have a high level of execution and accountability with remote reps in the field when it comes to our core three pillars. Following is a list of some of the responsibilities included in my role:
• Weekly team calls.
• Weekly one on one calls with each agent.
• Tracking progress and results for the team and individual team members through reporting.
• Identifying coverage opportunities/adjustments within markets.
• Market visits with each agent throughout the year to provide 1:1 coaching.
• Consolidate insights from the Midwest Region to identify trends/themes for adidas and competitors in monthly reports for each account.
• Support big brand moments/activations/launches in the field.
• Manage annual budget for market travel and other expenses with the team.
• Oversee admin responsibilities of the team (execution, proposals, adjustments, time sheets, etc...).
• Team and 1:1 training.

adidas Booster Agent Regional Manager (Midwest)

As the adidas Booster Agent Team Captain, I helped pilot the start-up of a new part of the program with the main focus on winning at running at retail.  With the main focus on success at retail through sales, advocacy, and visual merchandising, we focused on two different accounts (Finish Line and Running Specialty) in the Denver, CO, Las Vegas, NV, and Wyoming markets.

As the Booster Agent Team Captain, my role was to help lead the new Booster Team of 12-15 reps with the experience I had as an adidas Field Agent, and help with some of the additional responsibilities with the team. Following is a list of some of the responsibilities included in my role:

• Weekly/monthly store visits to promote sales, advocacy, and visual merchandising.
• Tech clinics and trainings with stores/accounts.
• Weekly reporting for each individual store visit throughout the week.
• Tracking progress and results for the team and individual team members through reporting.
• Identifying coverage opportunities/adjustments within markets.
• Consolidate insights from the Booster Agent Team to identify trends/themes for adidas and competitors in monthly report/recap for the team.
• Support big brand moments/activations/launches in the field.
• Team and 1:1 training.

adidas Booster Agent Team Lead

I was the head coach for the Colorado Rapids U12 Boys third team in the competitive division. Unfortunately, I was unable to continue coaching due to time commitment of expanded roles with Archrival (adidas).

U12 Boys Head Soccer Coach

As an adidas Field Agent, I helped pilot the start-up of a new part of the program of Field Marketing for adidas.  With the main focus on success at retail through sales and advocacy, we focused on multiple different sporting goods and mall and fashion accounts in the Denver, CO, Las Vegas, NV, and Wyoming markets. Our goal was to drive sales through getting awareness on new products in the market.

Following is a list of some of the responsibilities included in my role:

• Weekly/monthly store visits to promote sales, advocacy, and visual merchandising.
• Tech clinics and trainings with stores/accounts.
• Weekly reporting for each individual store visit throughout the week.
• Identifying coverage opportunities/adjustments within markets.
• Support big brand moments/activations/launches in the field.

adidas Field Agent

As the Footwear Lead, my team was to ensure the Footwear Department at Dick's Sporting Goods was performing at its best by executing game plans, and leading a team of Footwear Associates with daily tasking and training.

Footwear Lead

I was the S3 Operations NCO for the 307th Tactical PSYOP Company during a tour to Afghanistan in 2011. During that time, I was in charge of flights for all PSYOP personnel and PSYOP product in Southern Afghanistan. I also served on a PSYOP team for about 5 months, focusing on trying to promote the product that NATO, ISAF and the US were trying to produce in an attempt to help serve the local population.


S3 Operations NCO

As a Footwear Associate at Dick's Sporting Goods, my role was to help ensure the footwear department was executing to its fullest potential. I had Footwear Lead experience from the past, so I helped the current Footwear Lead grow into the role by taking many of the responsibilities to help during his adjustment. This was a job while I was finishing up my degree in St Louis.

Footwear Sales Associate

As a member of the market research team, I walked around the stadium prior to the start of the game. The goal was to talk to fans, do surveys, and find out how the Cardinals can better market to their fans. This was a temp job while finishing my degree at Missouri Baptist University.

Market Research Team Member

Find out detailed information about Daniel Howerton, adidas Field Agent Regional Manager (Mountain Region) in Denver, CO

Daniel Howerton: adidas Field Agent Regional Manager (Mountain Region) in Denver, CO

Daniel Howerton

Archrival (adidas)

Archrival (adidas)

Archrival (adidas)

Colorado Rapids Youth Soccer Club

Archrival (adidas)

Dick's Sporting Goods

United States Army

Dick's Sporting Goods

St. Louis Cardinals

Calvary Christian Academy

Heartland Community College

Missouri Baptist University