Fashion

Lifestyle

Streetwear

Visual Merchandiser

Throughout my time at Oregon State University I had exposure to topics including: sourcing, planning, textiles, buying, financing, marketing, and entrepreneurship. My passion for the retail industry is what drives my motivation to research trends and use my high attention to detail to stay one step ahead.
I am interested specifically in textile and textile development as well as retail buying and planning.

I am responsible for creating and maintaining product displays to enhance the customers in-store experience. My main area of focus is the accessories department which includes jewelry, fashion accessories, lingerie and shoes. I sort through shipment by identifying key items that support the current storyline determined by the company. With each new update I analyze the style packs and planograms provided to determine the direction of each display. 
Since entering this position the stores accessory sales have increased and the amount of zero-seller units has decreased. My accessories department has the lowest zero-sellers in the district. After completely reworking the lingerie section the next month the sales increased by 60 percent. This is the type of data that motivates me to work harder everyday.

I continued to work at Ross as a part-time associate after my internship ended while finishing my last year of school. My primary function was the Front-End Supervisor. In this position I was the main customer service representative and the main cashier. This meant I kept the front-end of the store running smoothly and efficiently at all times. 
When needed, I was a Back-Up Manager where I answered customer questions, managed the break schedule and lead my team.

Front-End Supervisor and Back-Up Manager

This was a 10-week internship where I learned all the essential functions and responsibilities of an Assistant Store Manager. Each week I focused on a different area of the position where I was tasked with activities accordingly. By the end of the 10-weeks, I was able to be the main manager on duty where I lead a team and worked on merchandising projects. The internship concluded with a presentation to the District Manager, various Store Managers and peers where I gave recommendations on how to improve a neighboring Ross store. The recommendations were based on the five key areas of focus for the company and how that store could improve in each category.
My biggest takeaways were gaining real life management experience, being able to speak to the business through interpreting data and having an in-depth understanding of what their consumers experience at the retail level. Also, I was able use seasonal planograms to merchandise displays as well as create my own based on what merchandise we received each week.

Retail Leader Intern

This was my first exposure to retail and where my passion for this industry began. I gained customer service skills by working behind the jewelry counter and customer service desk. My responsibilities were to keep the fitting room clean and organized while also answering customer calls, recovering the sales floor and providing overall great customer service. Some of my shifts were dedicated to only merchandising displays, updating signage and replenishment. I became the lead closer for their largest department because of my ability to multi-task.

Associate of the Month: July 2015

Sales Associate

Find out detailed information about Alicia Stevenson, Visual Merchandiser in Portland

Alicia Stevenson: Visual Merchandiser in Portland

Alicia Stevenson

Forever 21

Ross Stores

Ross Stores

Kohl's

Oregon State University