Caleb Mings


After graduating in 2016 with a BA in Graphic Design from California State University San Bernardino, I pursued several small projects for local clients before getting hired on at Mad Media in December of 2017. Beginning in 2019 I served as the lead graphic designer for Mad Media and its other properties under the Terranaut Media Group: The Mint 400, UTV World Championship, UTV Underground, The Legends Rally, and Dirt Co. Under these entities I was responsible for digital and print media including small and large format graphics, branding materials, event campaign management, web development and maintenance, apparel and accessory design, and much more.

In 2020 I served as the Branding Director for the 2020 BFGoodrich Mint 400 leading to a successful first year of an independent Mint 400. This led to me maintaining the position for the subsequent Mad Media produced event: The UTV World Championship. 2020 saw The UTV World Championship (UTVWC) move to Lake Havasu, Arizona putting on the largest UTV race the state has ever seen.

In December of 2020, I transitioned to Lasso Gear, an athletic apparel company with roots in style and medically-backed science for performance wear. Specializing in performance compression socks, the company expanded into high profile collaborations with celebrities, gyms, and other sporting organizations. My position as graphic designer constituted with working closely with the Marketing team to successfully launch new SKUs, collaborations, and events. In addition I oversaw the development and continued iteration of their website and all print and digital graphics.

Since May of 2019 I have served as the head of Graphic Design and Marketing for the SoCal Sand Drag Association seeing steady growth of their social media channels and local knowledge of events. The organization jsut moved its home facility to Lake Elsinore, California and we are building a strong relationship with the area, it's racers, and supporting businesses.

Beginning August of 2018, I have been a large contributor to WSDN World Sand Drag News serving as their West Coast Representative and heading their design, marketing, and social media. Officially launched at the start of 2020, I oversaw the complete rebranding of WSDN including the launch of their new website.