Product strategist and innovation leader with a foundation in design and more than a decade in CPG innovation, early business discovery and full-cycle project leadership spanning from concept to market; touching products, services and experiences.
• Concept development, product innovation
• Innovation program management, front-end project management
• Iterative design, user-centered design
• Creative catalyst, creative direction, graphic design, product design and CMF
• User research and test strategy, market research, analysis and insights reporting
• Community engagement, business development, business discovery
• Sketching, whiteboarding, ideation methodology, prototyping, creative workshops
• Adobe Illustrator, Photoshop, InDesign, Microsoft Office, Google G-suite, Asana, Smartsheets
10 years spent at leading companies in the labeling, packaging, printing & converting industries, accruing expansive knowledge and experience therein, focused on id, decoration and branding innovation leveraging the latest print technologies, multi-layer paper & film designs, specialty converting, coatings, pressure sensitive adhesives and more.