Senior Graphic Artist, Apparel Designer and Art Director. Expertise in conducting and overseeing apparel design and development through the entire procedural life cycle from concept to completion. Concept development, art creation and production prep, complete product design, digital mockups, line sheet construction and presentation, product manufacturing management including complete tech packs, press approvals, appliques, trims, quality control as well as final packaging and presentation, promotional photography and marketing assets to create a unique and brand appropriate experience for clientele and end consumers.
Creator, Founder, Owner, and Operator of Aufeis LLC, an apparel brand dedicated to an unconventional and stylistic portrayal of the hockey culture and lifestyle. Fused with a vision for innovation and passion for the world of hockey, Aufeis draws inspiration from retrospective and cutting edge trends in fashion and developments of the sport to speak the language of the locker room, behind the bench, and fans in the stands to provide a unique and inventive tribute to all that is hockey. Aufeis has proudly yielded many prestigious business relationships from youth development programs and teams to sponsorships with local arena chains to various charity organizations including custom product sales to various NHL organizations including Anaheim Ducks, Los Angeles Kings, Chicago Blackhawks and Teemu Selanne's Retirement ceremony.