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Sr. Marketing/Account Director 

Innovative and analytical marketing professional with the ability to translate insights into activations that create shopper engagement, overcoming barriers to purchase and driving sales. Adept at building/ managing plans and programs effectively across numerous functions; highly focused on rapid and successful deployment of all strategic and tactical marketing efforts.

Edgewell Personal Care & L’Oreal Shopper Marketing lead;  Lead Grocery & Drug Accounts strategic shopper marketing activations, partnered on JBP planning while leading National Accounts total Budget A&P. Lead national promotion and loyalty strategy and planning, and event marketing.

Creative Strategy and Insights Director /Partner • Start-up. Marketing Director lead all business units [CPG to Machine Tooling] advertising and promotions, brand management and development, e-commerce/ERP and website evolution, consumer and B2B communication.

Creative Strategy and Insights Director /Partner 

VP Account Lead • Lead Wendy’s & P&G accounts; spearheaded operational restructuring, increased efficiencies while lowering overhead, developed scope of work and ways of working on accounts, oversaw all shopper marketing activations and brand marketing, capitalized on restructuring by developing business development materials to drive scale


VP Account Lead 

VP Client Services • Lead Carl’s Jr, Sherwin Williams & Reckitt Benckiser, Brand management & Merchandising strategy; oversaw creative concepting/ideation, packaging, merchandising, B2B and B2C promotions including FSI and sizzle/video and print. 


VP Client Services

Find out detailed information about Zesha Skop, Sr. Marketing/Account Director  in San Marcos, CA

Zesha Skop: Sr. Marketing/Account Director in San Marcos, CA

Zesha Skop

In Connected Marketing, An Advantage Solutions Company

Zaptivity; A Malhotra Group Company, Private Equity

Saatchi & Saatchi X, A Publicis Company

Marsh Brand Partners

Northwestern

Syracuse University

The Personal Leadership Institute