Iylia Kamal

Iylia Kamal

Digital Business Analyst

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Summary

Demonstrated strong reporting and documentation skills by producing Master of Science and Bachelor of detailed business requirements document, use-case document, request Engineering graduate with experience for proposal, migration plan and DAM governance document. in digital business transformation and - Designed a user feedback online survey and distributed it to over 300 strategy & operations consulting. Highly internal and external stakeholders to obtain statistically significant proficient in requirements gathering, feedback; performed statistical analysis of response data in Excel to market research, quantitative and generate clear insights and summary statistics. qualitative analysis and technical - Captured, evaluated and mapped-out digital asset management documentation. Commercially-minded workflows of a diverse set of internal teams and functions to produce and tech-savvy with interests in digital detailed user story document for use in vendor demonstrations. transformation and e-commerce in retail. Inquisitive, proactive and a team- - Demonstrated effective communication and collaborative skills by player with strong communication and participating in cross functional and departmental meetings, workshops people skills. and discussions. - Developed an understanding of essential platforms for digital

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