Ravi Ganapathi

Ravi Ganapathi

Sr. Manager, Key Accounts

Share profile
Summary

Summary of Experience: Having experience of more than 11 years which includes Start up setup of Men's Wear Category Planning with Reliance Trends and International exposure with TESCO (UK) in Product Maintenance Quality and handling external brands business for Unlimited division at Arvind along with online market place business. Have been part of the successful transition from Megamart to Unlimited team. Summary:- Managing a portfolio of External Brands. Ensuring a contribution of 21% sales share along with private label online market place business on Flipkart, Paytm, Myntra portal. Job Responsibilities at Arvind:- • Responsible for the management of External brands category business by managing in a portfolio of National, International and Regional brands to maximize Sales & Profits of the category and enhance consumer value. • Responsible for external brands target which is 21% of overall companies target. • Responsible for the overall Budget planning and performance of External Brands at Unlimited. • Planning and execution of promotional offers for the brands within the store and various marketing strategies for increasing sales. • Forecasting, planning and scheduling assigned products to meet customer needs in the most timely and efficient manner. • Responsible for control of Merchandising Management Brand Creation / Purchase Order Creation. • Responsible for topline and bottomline of private label brands for market place business • Responsible for online market place business for private label brands in Paytm, Myntra, Flipkart Nnnow and Jabong. • Responsible for product cataloging, product live and offer updation for the online portals Previous Employer: Previous Employer:- Reliance Trends Ltd Designation:- Asst Manager, Merchandise Planner Duration: 3rd May 2010 to July 2014 Summary:- Managed a portfolio of National Brands in Men's wear category. Ensuring a contribution of 12% sales share with 130% efficiency. Job Responsibilities at Reliance:- • Responsible for the management of category business plan by managing in a portfolio of National and Regional brands to maximize Sales & Profits of the category and enhance consumer value. • Responsible for the overall planning and performance of Formal Wear & Smart Casuals, both private label & external Brands in the Reliance Retail Venture of Hypermarkets, specialty stores and supermarkets • Research and analyze performance trends and implications on future operations, including inventory levels, replenishment strategies, the status of phase in/phase out of materials. • Planning and execution of promotional offers for the private label and brands within the store and various marketing strategies for increasing sales. • Forecasting, planning and scheduling assigned products to meet customer needs in the most timely and efficient manner. • Foster cross-functional discussion to improve process and/or inputs that could impact forecast • Responsible for control of Merchandising management Brand Creation / Article Creation / Article Mapping / Purchase Order Creation. Previous Employer:- Tesco Designation:- Sr. Associate. Paper shop category Duration: 13th July 2009 to till 30th April 2010 Responsibilities Handled at Tesco:- • Product Setup/ Master Data Management • Promotions and Markdown Management • Controlling over and Undercharge (Cost and Pricing issues) • Weekly Category Directors Reports • Maintenance Quality checks on every output Been in UK for onsite training on International Product Management using Mainframe application from Sep to Nov 2009. Previous Employer: Reliance Retail Ltd. Duration: From 2007 Sep to July 04 2009 Roles Responsibilities • MIS - Daily Sales / Shelf Fill reports to the category manager. • Coordinating with Brands for dispatches. • Creating purchase orders, and price maintenance • Analyzing MBQ's set in the stores • Listing the articles to the stores and DC's. • Taking the stock across Stores and taking required action to replenishment • Article Master Creation.

Connections