Luciana Chiesa

Luciana Chiesa

Brazil Marketing Leader

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Summary

communications strategies i for FMCG and Tech Company. Deep knowledge in strategic planning, GTM and IMC for local and global brands. Strong background in brand strategy, management and innovation; new product development; brand activation; business planning; consumer promotion; consumer and shopper insights; financial forecasting and P&L management. Expertise in consumer first strategies across multiple touch points (paid, owned & earned media) maximizing media efficiency and effectiveness driving strong results for branding and sales. Fast learner, hands-on, very adaptable and highly skilled in change management & innovation. Focus on translating insights into innovative and viable products/solutions, adding significant value, promoting a work environment that challenges the status quo, and leads/adapts to change. Encouraging and supporting others to properly take and manage risks while maintaining the highest standards of quality and compliance, significantly contributing to value creation Marketing & Branding Strategist / Be Kind Branding - Orlando, FL /

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