Director

Director of Sales and Marketing for LF Products (Li @Fung company). Brought in to focus and rapidly develop a common corporate vision and strategy to take our consumer outdoor décor consumer products to market (Animal Plant, Beekman 1802 and Rustic living). Actively negotiated, planned and organized the corporate focus around a multi-market (Amazon, B2B and B2C, Commerce/Distribution/Retail) environment. Grew client partnerships, product brand management, contemporary brands and product growth, and outdoor living and home and garden products Category growth using a fiscally sound P&L. Directly responsible for establishing the organization's core competencies to more accurately reflect those of our customer's while securing new business, building top-producing global sales and marketing teams & creating new products and solutions for diverse markets. Worked with the Executive Leadership Team to develop and execute the strategic vision and roadmap for the company in order to deliver strong, consistent, double digit growth in the outdoor living and home and garden products category.
Established firm targets and objectives for both the online/Amazon and traditional marketing and sales organizations embracing a strategic top-to-top marketing effort
Worked with distributors, brokers and key account category managers to cross-merchandise, promote and build our B2B and B2C brands worldwide at accounts like Walmart, Amazon, Orgill, Sam's Club, Ace, Do it Best, Best Buy, Lowes, Home Depot, True Value and Costco.
Created mid-range business plans and yearly budgets, while establishing corrective expense action plans reducing overall organizational costs for commercial, distributor and online revenues
Identified and optimized our new Internet, eCommerce, Amazon, B2B and B2C marketing initiatives, defining our new corporate focus while setting priorities, establishing objectives, planning and allocating resources, lead execution, and results management resulting in new partner growth and over 890 new SKUs.

Sales executive Manager for Kowa American Corp., a Tokyo-based manufacturer of commercial sporting optics and LED lighting. Responsible for sales and marketing, as well as the development and execution of commercial strategy and tactics as part of the $100 million American business unit. Results-oriented revenue and profit driven, global C-level focused on improving the efficiency and effectiveness of commercial systems, processes, and implementation.


Accomplishments:
• Identified 11 new commercially viable market activities to diversify our product portfolio and partnering opportunities, including sourcing product from new partners in China and reducing COGS by 6%
• Continually developed superior P&L results by leading global teams to optimize business performance and market development focusing on strategic marketing activities
•  Improved the skills and focus of the team through collaborative problem solving and goal achievement.
• Developed and implemented Big Box and Online strategies. (Costco, Dicks, Amazon, Bass Pro Etc.)
• Opened key accounts with, Costco, Dicks Sporting goods, Scheels Sporting good, Sports Authority, Amazon.
• Exceed sales goals year over year.

Executive Sales and Marketing Management

Find out detailed information about Randall Miller, Director in Shell Beach, CA

Randall Miller: Director in Shell Beach, CA

Randall Miller

Sales North America

Kowa American Corp