Creative marketer with 10+ years of experience in advertising, brand development, product consulting, and marketing leadership. Honed a diverse skill set for unraveling unique business challenges and designing and executing creative solutions. Analytical thinker who leverages research and channel strategies to drive marketing performance. Proven project management abilities with strong written, verbal and presentation skills. Passionate about the relationship between products and brands and the role they serve in consumers lives and culture today.
Currently, Roarke is the Head of Marketing for Flo Technologies, working to build awareness and adoption of a new plumbing and water conservation technology and also expanding the definition of “home security.” Since launching in early 2018, Roarke has led Flo to win numerous industry awards, including those from Popular Science, CES, Green Builder, and KBIS. The product has been featured in outlets such as The New York Times, CNBC, Digital Trends, The Los Angeles Business Journal, and more.
Specialties: account management, advertising, brand management, brand & marketing strategy, brand and product innovation, creative production, PR