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Director of Marketing, Donor Education and Outreach

Marketing Strategist with a year-after-year success of elevating brand value and achieving revenue, profit, and business growth objectives within start-up, turnaround, and rapid-change environments, Customer-focused and performance-driven, Effective negotiator fostering profitable business relationships with high-caliber companies nationally and internationally. 

Extensive experience in quickly assessing business situations, capitalizing on new market opportunities, developing actionable consumer insights from sound market research, and integrated marketing plans leveraging traditional, digital, and social media to grow sales and market share. 

Adept at overseeing multiple facets of business operations including directing customer service, purchasing and negotiations, supply chain, warehousing, administration, Staff development and mentoring, finance, product development, account management, and project management. 

Manage strategic marketing, sales, and education plans to generate donation by 38%. Designing new website, slated for launch in June 2019 (wordpress.medcure.org), developed digital strategies with adwords, search, and social media. Direct
blog and social content to increase engagement with donors and caregivers. Recruited, hired, trained new employees to ramp
department - four donor education program managers (outside sales), digital specialist, and marketing coordinator. Worked
interdepartmentally to improve intake processes and develop new verticals with universities and organ procurement
organizations. Travel extensively for channel meetings and employee development.

Actions leading to Turnaround

q Public relations, communications, and reputation management
q Public Affairs managing bills in Oregon legislature and monitoring federal legislature
q Manage all strategy plans to increase donation and increase demand for biotechnology clients.

Recruited as growth driver to grow company's brand; Charted an innovative direction, strategic and tactical marketing
initiatives to build a portfolio, while delivering the right look and tone gleaned through organized focus groups. Helped build the NW Urgent Care brand and prepared the clinic chain for the venture partnership between Access Clinical Partners'
GoHealth subsidiaries with Legacy Health. Manage consumer relations and regain credibility through client meetings, events,
sponsorships, and volunteer activities. Follow up and ensure Key announcement articles are published in national and local
media outlets.

Actions leading to Turnaround

q Omni-channel approach to marketing strategy and brand development via media, ranging from AdWords, SEO/SEM, Pandora, and HULU
q Restructure operation to enhance sales growth by developing and managing marketing plan and budget, advertising
campaigns and media launch across company and OR, CA, and NY market.
q Manage communication for public relations, ads, e-marketing, and social copy

Web Architect for the new website, CA, OR, and NY.

Community sponsorships: Portland Winterhawks, Eastside Timbers, Rosemary Anderson High School

Marketing Director

Advanced to shoulder a vast level and diversity of responsibility and development within company, spearheaded major development and roll out of strategies, instill vision and lead all corporate communication programs, including positioning and messaging strategies, corporate identity, brand management, cause campaigns, media relations, web marketing, social media marketing, and marketing events. Designed integrated corporate communication strategies blended with tactical execution to support global marketing initiatives to drive revenue and bottom line results. Steered marketing management for dealer development and support to prompt leading with InFocus products
Selected Accomplishment
? Increased revenues by growing key brands and strengthening publicity 
?	Launched and drove forward a new consumer category, wall mounted touch screen PCs: Mondopad, Mondopad iterations, and BigTouch
?	Captured a 40% trending increase in sales for 2013 over sales in 2012 as a result of Developed new verticals for collaboration products.
?	Sold and trained SaaS solution to Oregon and Washington state, county, and city departments; Drove explosive sales growth of (approx. $1.7M – software and hardware)
?	Public affairs and communication management for press, events, and publicity at home office, CES, InfoComm, and regional trade shows. Public and community affairs manager for programs specific to K-12 education.


Director of Corporate Marketing and Business Development

As Director of Global Supply Chain, provided expert oversight to InFocus warehouse in the Netherlands, Germany, Singapore, and the US; focused on driving continuous improvement in all business aspect including SOPs/contracts/agreements, key architectural UX for technological integrations between ERP and vendor software systems.
?	Generated savings at a minimum of $250K in annual shipping and operating costs
?	Conceptualized and implemented a consolidated air model to reduce brokerage charges effectively 
?	Organized warehouse shutdowns, openings, and new distribution flow in Europe and the US.

Director of Global Supply Chain

Project Manager, Partner

Small Package, Strategic Account Manager

Find out detailed information about Heidi Kayser, Director of Marketing, Donor Education and Outreach in Portland, OR

Heidi Kayser: Director of Marketing, Donor Education and Outreach in Portland, OR

Heidi Kayser

MedCure

GOHEALTH URGENT CARE

INFOCUS

INFOCUS

Logis NW

UPS

Concordia University

Portland State University