Lauren Pettersen

Lauren Pettersen

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Summary

GRAPHIC DESIGNER
Freelance | Greater Los Angeles Area | Oct 2018 – Present
• Developed logo for the UCLA Student Investment Fund, used for apparel and general branding
• Created website design for technology start-up, Innovation Factory
• Built custom packaging design based on client need for a customized beer can company, Eliqs
• Worked with screenplay writers to develop hero images for scripts to depict look and feel for production and overall mood

BUSINESS DEVELOPMENT CONSULTANT, TEAM LEAD
Oracle | Santa Monica | Aug 2017 – Present
• Working cross-functionally with sales account team, technical counterparts and marketing teams to utilize Oracle services to simplify IT environments and streamline business initiatives for customers.
• Promoted to team lead after one year with Oracle based on outstanding performance
• Consistent top performer exceeding all sales metrics quarter-to-quarter including attainment, pipeline and sales conversions surpassing year-to-date sales goal of $4 Million by 150%; Quarterly Sales MVP Q2 2018
• Received “Difference Maker” Award in recognition of my work in restructuring internal strategic sales processes involving Business Development Consultants and Field Representatives, promoting strong working relationships to optimize account strategy and maximize revenue

ASSISTANT ACCOUNT EXECUTIVE
Geometry Global: Ogilvy Mather | Chicago | May 2016 – Aug 2017
• Assigned to Mondelez account working under the Kroger retailer, driving conversion, action and purchase through physical retail, digital and experiential channels
• Developed three Effie Award winning campaigns in tandem with creative and strategy teams in recognition for “Shopper Marketing Effectiveness”
• Created presentations for internal and external audiences; topics included a review of best practices for both digital and in-store advertising based on retailer, shopper profiles, activity reports, recaps, metric tracking and reviewsof the most current and effective digital platforms
• Collaborated regularly with third-party vendors to ensure seamless creative and strategy integration to drive engagement, traffic and revenue
• Managed client proposal process to develop creative briefs for custom advertising campaigns

WHOLESALE/RETAIL INTERN
Vera Wang | New York | May – August 2014/May – August 2015
• Responsible for working with the Global Head of Retail to support the growth and maintenance of Vera Wang’s social media presence
• Managed showroom aesthetics and organization, working extensively with the Global Head of Retail and staff members
• Assisted in coordination and execution of Fall 2016 Vera Wang Fashion Show
• Skillfully managed regular updates to the company Google Gallery and photographed all new inventory to ensure ready availability to clients
• Coordinated the delivery of consignment clothing for celebrity photo shoots for magazines such as Vogue, Marie Claire and Elle

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