As a creative strategist with extensive digital chops, I carry over a decade of expertise in architecting global, integrated solutions and campaigns that serve the intersection of marketing and customer experience (CX). These initiatives are crafted to resonate and inspire action, be it through engagement, purchase, loyalty, advocacy, or ideally, all of the above.
I am also the author of two fiction novels, both published by Simon & Schuster, and have contributed essays, short fiction, and feature articles for several anthologies and media sites. I've served as an instructor for Mediabistro and Gotham Writers, and participated in several storytelling series including Mortified and Back Fence PDX.
Born in Chicago, I was raised in the suburbs of Detroit, spent time in DC and NYC, but now (once again) call beautiful Portland, Oregon home, where I am the proud dog mom of my rescue pup, Gilda Radner.