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Paid Media Strategist

Passionate marketing professional with an inquisitive mindset. Experienced in performance driven strategy development and execution for a wide array of organizations from startups, small-medium sized business to fortune 500 companies. 



Media pod leader responsible for developing and executing digital and out-of-home marketing strategies for clients within the home builder, graduate education, hospital, and energy markets.

Executed a ground up media restructure that allowed Shea homes two reduce media cost by 65% and maintain sales performance through the 2020 pandemic.

Optimized Point Loma Nazarene University’s graduate level digital and out-of-home marketing program to double lead volume and reduce cost per lead by 20% YoY.


Responsible for project management, media coordinator task oversight and client account management. Media programs consisted of developing, executing, and reporting on search, shopping, social, video, and display campaigns.

Drove YoY media performance through multi-channel awareness, in-bound and remarketing tactics.

Partnered with stakeholders in the hospital, IOs application, construction and home improvement markets to establish benchmark data for creating performance goals.

Lead cross-channel data and strategy projects to merge search, social and organic data to identify new opportunities and eliminate non-contributing paid media.

PPC Account Manager

Subject matter expert responsible for developing and executing digital marketing strategies that laddered up to larger overarching marketing efforts and integrated into granule closed loop reporting.

Lead specialist for the Aflac Insurance digital program. Lowered Aflac Insurance’s digital cost per lead by 65% YoY by coordinating media optimizations, on-site optimizations and closed loop reporting.

Lead specialist for the KinderCare Learning Centers digital program, providing media strategy for new location openings.

Paid Media Specialist

Provided support on the Fossil (largest US watch manufacturer and retailer) Team to meet paid search return on ad spend goals while growing YoY revenue.

Provided support on the Harry & David (second largest US holiday gift basket manufacturer and retailer in the US) team to maintain paid search performance through major holiday season fluctuations.

Developed, executed, measured and provided account management for digital marketing campaigns consisting of search, shopping, video, and display tactics for small to medium sized business accounts.

Assisted in training for junior search specialists.

Sr. Enterprise Search Specialist & Account Manager

Find out detailed information about Daniel Pugh, Paid Media Strategist in San Diego, CA

Daniel Pugh: Paid Media Strategist in San Diego, CA

Daniel Pugh

Red Door Interactive

Seer Interactive

Sq1, an Ansira Company

Logical Position

Life Pacific College