Resourceful executive focused on discovering opportunity, creating value, and driving revenue. My distinct perspective includes experience producing disruptive G2M, B2B, B2C, SaaS, and e-Commerce solutions that grow customer relationships and accelerate positive outcomes.
AdVerve helps companies build brand energy and generate new leads, more transactions, and deeper customer loyalty. As president, I advise client companies in areas of brand strategy/development, marketing planning, end-to-end campaign execution, growth navigation, and translating ambiguous goals into concrete behaviors. I also manage the daily operations, problem solving, administration, legal, accounting, creative inspiration, and cross functional alignment of the agency.
"Visualize success and walk in it - making adjustments that foster creativity, collaboration, and performance."
• Business development, sales, marketing (B2C and B2B), and account management
• Clear and effective corporate communications, brand strategy, and product marketing
• Operational excellence with authenticity, integrity, and constant improvement
• Building and leading winning teams, cultures, and cross-functional solutions
• Demand generation (powered by data, scaled by automation, optimized by analytics)
• Business strategy (business model analysis, portfolio, gap analysis, design thinking)
• Research analytics (qualitative, quantitative, ROI)
• Relationship builder, motivator, mentor, coach
• Product and project management, CRM, CMS, P&L
• Media relations, negotiations