B.A. in History and Markets and Management

Bike

Golf

Lifestyle

Outdoor

Snow

Streetwear

Surf

Yoga

Health & Fitness

Strategic, globally-minded leader with 15+ years of retail experience in DTC, merchandising, product creation, and international brand development. Expertise in team building, driving revenue, and organizational improvements. Adds value by defining new business opportunities, cultivating relationships, and delivering results.

Led site and product merchandising for Converse.com in North America. Responsible for setting the seasonal vision, driving the product
assortment, and achieving financial targets.
• Managed the buying, planning, and site merchandising teams to drive high sell-through, profitability, and inventory
efficiencies.
• Built seasonal go-to-market strategies that maximize the financial and brand objectives. On track to exceed $100M revenue
(+25% comp) and margin targets for current fiscal year.
• Developed and executed the Holiday '18 seasonal strategy encompassing buying, promotional pricing, email campaigns, and affiliate marketing partnerships. Resulted in our best Cyber Week ($7.5M / +30% comp) and biggest day-to-date for
Converse.com ($1.8M / +87% comp).
• Led quarterly seasonal hindsight and investment review meetings with Global and NA leadership teams to gain alignment on seasonal strategies.
• Partnered with brand and performance marketing teams to ensure KPIs goals across key investment items.
• Member of senior leadership team working on the global Converse.com roadmap. Key projects included the development and execution of the new site launch and future digital products.

Director of Digital Merchandising, North America

Responsible for identifying new business opportunities as well as creating and executing the apparel & accessories strategy for 44 global
distributors & licensees (SE Asia, India, Australia, Africa, Middle East, E. Europe, S. America).
• Built profitable global collections that resulted in a consistent brand look for 400+ DTC retail doors & +500 wholesale doors.
Achieved YOY unit growth of 21% in FY18.
• Developed and executed a seasonal DTC toolkit that included store assortments (by flow, tier, and climate), buy
recommendations by style/SKU, and visual renderings of the lead brand stories.
• Established and piloted a retail shop-in-shop to elevate the apparel brand experience in strategic accounts globally. This
included pitching the Geography VP on the opportunity and partnering with the Global Brand Design and Visual team on a new
apparel fixture program for dedicated Converse spaces. Launched in 2017 in 50 doors and resulted in 144% YOY growth.

Global Partners Apparel & Accessories Brand Merchandising Director

Managed the financial budget, strategic vision, and sourcing strategy for the Latin America distributors.
• Identified, evaluated, and selected New Balance's distributor partners for Latin America. Negotiated the distribution and licensee agreements upon renewal.
• Re-launched New Balance brand in Argentina and transitioned Brazil business from a subsidiary to a distributor.
• Led monthly and quarterly financial reviews with the NB executive team. Achieved 27% YOY revenue growth in 2010.

General Manager, Latin America

Led the International merchandising team in evaluating marketplace and consumer trends.
• Enhanced and implemented a new "go-to-market" process for the International division.
• Supervised the new hire training of regional and country merchandising team members in key emerging markets (China, Korea, Argentina, Brazil)


PRIOR CAREER SNAPSHOT
NIKE, INC.
Managed the product and merchandising responsibilities of various product categories. Analyzed product, consumer, and competitive
apparel trends and obtained invaluable global, regional, and country working experience during my six years.

Footwear Merchandise Manager

Find out detailed information about Abe Donner,  in Boston, MA

Abe Donner: in Boston, MA

Abe Donner

Converse U.S.

Converse

New Balance Athletic Shoe, Inc.

New Balance Athletic Shoe, Inc.

Duke University