Streetwear

A marketer by education and experience, a sneakerhead by passion. I plan to leverage my business management and product experience to work in a merchandising or marketing role and help a company better serve its consumer.

Researching consumer insights and marketplace/business data to help set a strategic direction for new category development. Deliverable expectation is to create a sustainable North American stand-alone business unit and determine the product & business structures to support it. 

Market Analyst

Ran basketball & NBA social media account called “DIME”.
 Drove the consumer based marketing strategy for And1 to reenter Chinese market.
Participated in basketball players’ China tour. In charge of player interview and storytelling of brand & footwear.
Co-led the digital content and marketing for LI-NING basketball jersey technology.
Reporter in PDX, focusing on sneaker events, NBA games and locker room interview.


Marketing Specilist 

Led the global team penetrate into Chinese outdoor basketball marketplace.
Created the “Sheath” basketball shoes based on local consumer insight.
Built 3 years merchandising plan, including assortment, color, story and revenue forecast. 
In charge of Go to Market strategy, including distribution, key events and digital plan.

Product & Merchandising Director 

Created sports product Ecommerce, for trading international & domestic sporting goods.
Overall drove over 20,000 transactions worth more than $500,000 revenue in 2014-15.
Launched unique Chinese/American product assortments based on local consumer taste. 
Improved merchandising and supply chain for a better consumer experience.

Founder & CEO 

Rotated in multiple departments and familiar with various types of business & banking affairs. 
Sold financial product via consumer relationship management and data analysis.
Managed personal finance of over 100 people and enterprise service of 3 companies.

Consumer Manager 

Find out detailed information about Haoyue Li,  in Portland, OR

Haoyue Li: in Portland, OR

Haoyue Li

Puma North America

Sole Collector

QUO Basketball

Flight8445 Sporting Goods

Bank of China

University of Oregon