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Social Media and Digital Marketing Trainee

My unique background has prepared me well for a career that incorporates both aspects of marketing and communication in successfully targeting, reaching, and engaging audiences. I have experience in generating innovative ideas and content for fresh and interactive campaigns across multiple digital media footprints. In addition, I have educational and industry experience applying research, metrics, product innovation, and positioning tactics to effectively market products and brands.


Tell the story of the Atlanta Braves brand and showcase the personality of the team by creating social content including photo, video, static, and motion graphics for all @Braves social media channels. Contribute individually and as a team member to all parts of the creative process from content capture, through editing utilizing the Adobe Creative Cloud Suite, and copywriting/posting. Develop game day and non-game day content that reaches fans, engages corporate partners, and showcases involvement in the greater Atlanta community.

Lead and manage all social strategy, mission, and content creation, and posting for the @SunTrustPark social accounts that highlight the fan experience of attending a game and visiting The Battery Atlanta. Exercise creative freedom to produce innovative and entertaining content ideas, as well as operate within the greater marketing framework of the Atlanta Braves to showcase unique initiatives that are weaved into what it means to come to a Braves baseball game. 

Spearheaded strategy and posting for the club’s five-city outer market activation called Braves Country Road Trip. Worked directly with a cross-functional team encompassing entertainment, community affairs, and corporate partnerships in order to ensure all interests were reflected in the social coverage. Coordinating the corporate partnership activations and working with their team in order to highlight each individual partner’s investment was a paramount initiative in this collaborative effort. 

Produce the monthly social metrics report and provide strategy recommendations for future content with the business intelligence team to facilitate social data capture, retargeting, and individualized sales promotions. 

Member of the overall marketing team of the Atlanta Braves. Participate in internal marketing meetings with other front office departments to support and assist initiatives targeting ticket sales, premium memberships, corporate partnerships, and more. 


In charge of all strategy, content, and analytics for @clemsontigers, the official Instagram account of Clemson University Athletics. Responsible for "Best of Social Media" weekly press release on ClemsonTigers.com, as well as in game Twitter updates, Instagram content, and developing storylines for multiple athletic teams. Created and implemented #TigerTop5 highlight video published across Clemson athletic program Twitter, Instagram, and Facebook platforms, and displayed on main video boards at home sporting events.

Marketing and Digital Media Student Assistant

(January 2016 - December 2018) Established Chi Alpha Colony. Responsibilities include fundraising, public relations, and securing a charter to become an official chapter of the national organization. Recognized as the Clemson University Fraternity Chapter of the Year. Member of Sports Committee, Judicial Board, New Member Education Chairman, and Graduate Relations Chairman. Planned and executed the Frank Norris Pig Dinner graduate event for the chapter with over 200 attendees.

Member of Sports Committee, Judicial Board, New Member Education Chairman

Conducted in-depth research on consumer trends in the coffee marketplace specifically with regards to the additives and condiments that are incorporated after the brewing of coffee beans. Conglomerated and refined research into a comprehensive report on the current environment. Created and presented multiple new product development offerings to company Vice Presidents and Directors.

Brand Development Intern

Responsible for all social media content and analytics for the Office of Parking and Transportation Services (PATS). Successfully launched a campaign to acquire more Instagram, Facebook, and Twitter followers and increased sphere of influence among students and faculty. Handled all point of sale interaction for the Clemson Car Share Club operated as a joint venture between Zipcar and the PATS office.

Marketing and Social Media Intern

and 2016) Conducted research and briefed Legislative Analyst and Chief of Staff on the pros/cons regarding legalization of marijuana and the industrialization, as well as commercialization of growing hemp in California with the goal of placing a legalization question on the November 2016 ballot. Tracked press coverage and responded to media inquiries.

Intern

Find out detailed information about Jake Horan, Social Media and Digital Marketing Trainee in Atlanta, GA

Jake Horan: Social Media and Digital Marketing Trainee in Atlanta, GA

Jake Horan

Atlanta Braves

Clemson University Athletic Department, Division of New & Creative Media

Founding Father, Phi Gamma Delta Fraternity at Clemson University

Appliances and Cookware Division of Newell Brands

Clemson University Office of Parking and Transportation Services

Office of Gavin Newsom

Clemson University

Franklin & Marshall College