Lifestyle

Director of Ecommerce

Through varied roles in many different organizations ranging from the service industry, information technology, mid-level management, and finally to the direction of an entire
business unit in a multi-million dollar company, my professional insight would be hard to replicate in a traditional career track. Some examples of my skills:

Extraordinary time management to fill complex roles in dynamic organizations

Proactively identifying risks and hidden costs to find true profit margins

Constantly researching best practices in marketing and client relationships

Expert digital content creator for ads and email marketing campaigns

Near-obsessive information management for strategic inventory forecasting



Increased profitability for company’s entire eCommerce portfolio by 22%

Elevated order volume by 40% through all managed online sales channels

Expanded fulfillment capacity by onboarding new marketplaces and
distribution points across the U.S.

Forecasted inventory needs and keeps online inventory in-stock by
producing order estimates for 18 months into the future

Created $2 Million in new business through DTC online sales as well as
wholesale orders to independents

Highly visible role, reports to the President of Sales and the CEO

Bolstered brand’s Omni-channel availability through large marketplaces
such as Amazon, Wayfair, Walmart, Target, eBay, Kohls, & Home Depot

Boosted total sales by 415% year-over-year on a dual-model Amazon
account using both 1P and 3P channels

Successfully transferred Amazon 1P catalog to 3P marketplace, increasing
profitability by 15% and doubling shipped orders vs. 2015

Created master product ID key for all online listings with GCID identifiers

Established dispute process for brand and price protection against MAP
violators and un-authorized sellers

Coordinated with off-site web hosting and warehouse to develop better
procedures to keep Vendor-Fulfilled Prime status for 98% of orders

Ecommerce Sales Coordinator

Initiated efforts to coordinate with U.S. Embassies and the U.S. Commercial Service to facilitate participation in international trade shows

Provided outreach to member companies throughout the music products industry as the first point of contact in the association

Translated membership application forms and exhibitor agreement contacts into Spanish – those forms are still used to this day

Guided efforts to establish effective CRM procedures as well as develop the department’s employee handbook for training and new employee onboarding

Senior Membership Sales Specialist

Find out detailed information about Adrian Maciel, Director of Ecommerce in San Diego, CA

Adrian Maciel: Director of Ecommerce in San Diego, CA

Adrian Maciel

Global Amici, Inc.

CJ Products, Inc.

National Association of Music Merchants

Mira Costa College

National University