Victoria Dye

Victoria Dye

Product Line Manager || Development and Marketing of Outdoor Apparel

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Summary

I help outdoor apparel companies increase their sales by creating greater brand differentiation for each and every product, which creates a simple process and clear choice for consumers.

How do I do this? Using my signature 'A.C.E.' product line management process...

-Assessing the product—defining goals and opportunities, potential obstacles, and consumer
needs.
-Create and develop—unique outdoor product lines, marketing campaigns, and content
strategies.
-Execute marketing—manage brand message from inception to completion.

My unique experience living in Jackson Hole, and working in the outdoor industry has provided me with
both an understanding of customers who love the outdoors and the following Product Line Management
skillsets and accomplishments:

1. Market Research– Achieved record-breaking sales and increased revenue by identifying and
capitalizing on new opportunities in the market place.
2. Product Development–Industry knowledge, ability to collaborate with cross-functional teams,
passion for outdoor product development.
3. Marketing–Ability to grow product lines and expand the consumer base through innovative
marketing strategies.

My passion for the outdoors and developing innovative products in a way that contributes to the
solution, not the problem, is what drives me.

Specialities: Product Line Management, Creative Content Marketing, Product Development, Marketing, Business Strategy

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