Jessica Lopez

Jessica Lopez

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Summary

Jessica Lopez
jessicalailopez@gmail.com
760-815-4834
San Diego, CA

I am an ambitious, self-starter with a passion for
technology and who is currently responsible for strategic
planning, developing and implementing marketing
strategies to achieve financial and branding objectives. I
have strong analytical skills that I utilize to support
product and marketing goals.

KEAGAN Eyewear, LLC
Director of Marketing
August 2018 - Present
(Subsidiary of Vmax Vision)

- Generated and executed brand identity
- Responsible for market research and creating a marketing plan
- Creation and management social media accounts and marketing campaigns
- Responsible for designing and managing the corporate website and online store
- Photoshoot management and coordination
- Design and manage product packaging
- Analyzed retail space and layout to assess display design requirements. Arranged the products and props for displays
- Responsible for developing all collateral pieces

Vmax Vision, Inc.
Director of Marketing
August 2006 - March 2012 (Part-time)
March 2012 - Present(Full-time)

- Developing all marketing content and B2B and B2C collateral pieces (Including but not limited to brochures, booth graphics, magazine ads, and website design)
- Managed corporate blogging and social media (Facebook, Twitter, LinkedIn, and Instagram)
- Responsible for managing all trade show logistics and travel
- Responsible for writing, designing and implementing extensive, direct marketing email campaigns to generate and nurture sales leads
- Working closely with a team of KOLs - ensuring article placement in trade publications and speaking engagements at local and regional trade shows
- Coordinating, scheduling, inviting and prepping private events (internal and external)

Design
Photoshop, Illustrator, & Canva

Social Media Management
Later & Hootsuite

CRM Implementation
SalesForce & ClaritySoft

Website Design
Copy & Design

Email Marketing
Constant Contact, MailChimp, & SurveyMonkey

Connections