Kevin Metz

Kevin Metz

Chief Marketing & Digital Officer

Share profile
Summary

I am a well-balanced "left brain/right brain" marketing executive - An engineer & artist. I am a data-driven, innovative & creative CMO/CDO who places the brand & customer experiences first.

PERSONAL SUMMARY:
I have significant experience building and growing retail omni-channel businesses from start-up, by transformation, and through the optimization of brand, marketing, digital and customer experience. I’m known for leveraging disruptive technologies and analytics-based insight of customer behavior & needs to drive tremendous growth. I'm admired for building, mentoring, educating, and inspiring customer-focused teams across professional disciplines. I am an expert in acquiring and retaining customers while maximizing engagement and loyalty. I have exhibited progressive responsibility growth as a result of my success.

CAREER HIGHLIGHTS:
- Transformed marketing organization driving a 45% increase in total company revenue to $500M.
- Built platforms, deployed technologies and leveraged analytics that doubled online revenue.
- Launched new e-commerce and direct-to-consumer businesses in excess of $60 million.
- Led teams of up to 100 employees and operated online businesses as large as $300 million.

STRENGTHS PROFILE:
P&L | Brand Positioning | Digital Marketing | Strategic Vision & Influence | Revenue & Channel Growth | Team Building & Development | CX Optimization | CRM | Salesforce | Digital Transformation | Cross-Functional Collaboration | Customer Segmentation & Profiling | Target Marketing | Omni-Channel Marketing | Content Marketing | Photo & Video Production | Catalog | Profit & Market Share Optimization | C-Suite & Board Relations | Customer Acquisition & Retention | Marketing Automation | Loyalty | International | Call Center | Store Marketing | Events Management | Sales Management

CATEGORY & INDUSTRY EXPERIENCE:
Fine Jewelry | Fashion Apparel | Beauty & Cosmetics | Home Décor | Sporting Goods | B2C | Retail | B2B | Services | Software

Connections