Cristina Deh-Lee

Summary

• Over ten years of Branding experience including development of Style Manual, Annual Report, Multi-platform ad campaigns, and strategic problem solving and cohesive design implementation.
• Over ten years of packaging design experience for products such as Car Audio Electronics, Sporting Goods, Frozen Foods, Beverages, and Hair Care Products.
• Over fifteen years designing Business collaterals such as Trade Ads, Media Kits, Retail Graphics, Table tents, Catalogs, Brochures, Trade Show Banners, Calendars, Posters, Bus wraps, etc
• Taught one semester at Cal State University Rancho Dominguez, Digital Prepress.
• Book Cover Design and Illustrations for computer and software books for Osborne McGraw-Hill and McGraw-Hill Higher Education.
• Design and production of ads, book covers, mockups, P.O.P, signage, and catalogs for 18 months with Osborne-McGraw Hill.
• Logo Design for various uses such as Book Title, New Beverage, Start-Up companies and their products and signage.
• Front End web design. Graphic User Interface along with some complete web design projects.
• Children's book and Gift book design (World Wildlife Fund and Dilbert® with Cedco Publishing.)
• Infant bedding set design using licensed artwork from Zutano. Freelanced with Bananafish.
• Began designing infographics for a Business Communication college textbook for co-author.


EFFECTIVE SKILLS

• Possess a sophisticated sense of design, and the ability to develop and implement conceptual ideas and give effective presentations.
• Copywriting/editing.
• Coordinate consistency across all types of media to image and promote the best brand message.
• Create and develop consistent Design Language and Standards.
• Effectively problem solving and creating a strategic plan of action.
• Manage, organize and able to complete multiple time-sensitive projects on time and successfully.
• Ability to work well with others as part of a team, excellent verbal communications and interpersonal skills and attention to detail.
• Work with local/overseas vendors to ensure branding standards are being met.
• Ability to interact positively and effectively with employees at all levels within the organization, as well as with external customers and vendors.
• Proficient with Mac platform software, including but not limited to Adobe CS programs (Illustrator, Photoshop and Indesign), QuarkXpress, Microsoft Office, and PowerPoint. Some web experience.
• Some experience with Flash, After Effects and Dream Weaver.
• Ability to troubleshoot day-to-day Mac computer issues.

Connections