Highly accomplished, decisive, strategic and analytical leader with an entrepreneurial spirit, experienced in crafting customer-centric, growth driven marketing strategies based on insights, behavior, trends, and good old-fashioned common sense.
Results driven with a history of driving topline growth and bottom-line savings through collaborative and data-driven leadership.
Known for connecting the dots between brand building and performance marketing, data and creativity, strategy and execution.
People-oriented who leads teams by understanding individual strengths and aspirations and empowering them to succeed.
• Big Picture Thinking and Brand Building • Paid, Owned, Earned Media • Data-driven Story Telling
• Brand Architecture/Positioning/Content • Digital/Social/Email Marketing • P&L and Budget Management
• Go-to-Market/Omni-Channel Strategy • Customer Acquisition/Retention/LTV • Influence Cross-functional Teams
Started own Marketing consultancy shop, providing strategic leadership in Brand Development and Multi-Channel Marketing.
Ran the Marketing department at Vitro agency oversaw a team of 13 to lead Integrated Brand Strategy, End-to-End Digital Strategy, and Data Analytics. Member of the executive team, reporting into the CEO and Creative Chairman.
Increased agency revenue by double digits with new service offerings, new business acquisitions, and growing existing business.