Travel Retail Manager

Business minded luxury sales professional with a proven record of success in strategizing and implementing ideas that fuel marketplace presence and drive revenue.

• Responsible for new business development. Prospecting, Creating relationships, negotiating terms, achieving targets, increasing sales, driving revenue
• Develop and implement pricing and discount strategies
• Account Management, in depth business analysis to propose and implement action plan strategies.
• Frequent travel to train, and monitor POS visuals to be sure HQ standards are reflected
• Organize and execute Marketing and PR strategies
• Oversee sales and stock targets
• Analyze Sell in/Sell out and compile monthly reports to suggest action plans
• Develop and implement onboard incentives to drive sales
• Conduct quarterly demand planning forecasts to ensure proper stock levels
• Manage annual co-op budget

• Manage wholesale accounts in major department stores and specialty shops
• Work with account buyers to ensure strong merchandise assortment and ensure effective execution of retail merchandising and sales strategy by account
• Responsible for preparing & analyzing weekly selling reports including: OTB, retail sales updates, shipping & budget reports
• Recruit, hire, train and manage all Shinola brand ambassadors within region.
• Maintain weekly selling reports to maximize productivity, suggest reorders, and capitalize on selling trends.
• Partner with merchandising and management teams to ensure assortment needs are being met by account
• Track & coordinate coop requests
• Maintain account relationships and resolve challenges through consistent follow-up and customer service
• Negotiate product placement to increase in-store visibility and sell-through
• Visit stores regularly to conduct product knowledge seminars/training, maintain visuals up to standard and keep open line of consistent communication and feedback.

Regional Luxury Account Manager

•   Interview, hire, train and manage all members of sales teams
•   Increase brand presence, drive store sales, focus on full price sell through, and build clientele
• Manage stock levels and inventory control
• Collaborate with buyers to issue RTV's, transfers, markdowns and promotional events
• Analyze sales figures and perform market analysis to determine trends and customer preferences
• Collaborate with marketing teams to create promotional events
• Provide weekly feedback to Regional Manager regarding current sales status, sales strategy, staffing updates, fit issues, best/worst sellers, size outs, customer requests, competition and product quality
•  Responsible for merchandising sales floor to reflect the direction of the brand, and display products in a way to increase traffic and sales
• Conduct product knowledge seminars storewide to motivate and influence associates

General Manager

Aventura

• Identified and communicated to buyers product and inventory needs in a timely manner
• Managed store displays and marketing campaigns
• Managed inventories and stock displays
• Met and exceeded sales goals through effective application of selling service strategies and techniques
• Displayed ownership of the business by tracking sales towards meeting and exceeding plan
• Tracked best and worst sellers in order to increase full price sales
• Conducted monthly product knowledge and visual excellence trainings

Sales Specialist

Palm Beach Gardens

• Led merchandise selection, pricing, planning and marketing.
• Set and recommended mark-ups, mark-downs and selloff.
• Partnered with sales representatives and managers to coordinate delivery and merchandising schedule.
• Educated employees on new merchandise during seasonal workshops.
• Used strong business acumen to increase top line sales by merchandising top sellers and writing orders to support stock levels.
• Participated, created, and supported in-store and off site events related to new store openings, new product launches, and seasonal events, charities etc
• Executed merchandising and floor moves based on seasonal changes, business needs, and trends.

Merchandiser

Find out detailed information about Francesca Sandolo, Travel Retail Manager 

Francesca Sandolo: Travel Retail Manager

Francesca Sandolo

Frederique Constant Alpina USA

Shinola

Palm Beach Gardens

Bloomingdales

Saks Fifth Avenue

University of Wales - Accademia Italiana School of Design Florence