Health & Fitness

Senior Director of Merchandising & Product Development

An accomplished, consumer focused merchandising professional with 15+ years performance in the fast-paced retail industry. Results driven experience includes strategic assortment planning of $140M product portfolio, new concept ideation, and product development. Ability to stay current with industry trends, while ensuring portfolio meets needs of target consumer segments. ??

Expert working cross-functionally with a variety of partners and stakeholders in Supply Chain, Marketing, Creative, Analytics, Finance, and Customer Service, as well as, manufacturing and drop-ship suppliers. Skilled in procuring new suppliers and negotiating costs to meet target retails and margin goals. Key participant in Supply Chain Operations teams, including Sourcing, Planning, Manufacturing, and Warehouse Operations.??

A proactive leader with the ability to hire, train and motivate team, but always willing to roll up the sleeves to try something new or get the job done. No task is too little. Possesses exceptional work ethic and commitment to meet business objectives. Significant experience conducting analyses and presenting recommendations to senior level executives. 

• Responsible for strategic development and execution of $140M product portfolio, including product selection, pricing, planning, merchandising, inventory management, and post-season analysis
• Partnered with GM, Marketing, Supply Chain, CS, and Finance to develop Annual Operating Plan
• Built innovative product plans across several categories that were designed to meet target customer needs, marketing & social media tactics, revenue & profit goals, and the overall business plan
• Managed tactical assortment planning process and collaborated with Operations to fulfill accordingly 
• Provided product recommendations to key suppliers and worked with them to meet target guidelines and costs 
• Coached and mentored 10-person Merchandising Team to meet goals, while providing opportunities for growth 
Led and participated in cross-functional projects that steered and impacted other FTD business

• Leveraged customer feedback, sales data, and industry trends to create enticing products for multiple categories 
• Worked collaboratively with Supply Chain, Operations, Creative, and Marketing to execute product portfolios
• Prepared and presented post-season analysis and recap of product portfolios to Senior Management
• Improved product development process by identifying problems and implementing solutions
• Trained, mentored and developed several direct reports


Senior Merchandising Product Manager

• Developed and maintained strong working relationships with key stakeholders and primary suppliers 
• Negotiated pricing, contracts, and payment terms with both manufacturing and drop-shop suppliers
• Created a product portfolio designed to increase traffic and revenue, while meeting revenue and profit goals
• Partnered with Creative to define look & feel for each holiday and managed all internal & external photo shoots 


Merchandiser

• Supported the development and implementation of email marketing campaigns to increase orders and revenue
• Quantified results of email marketing campaigns and communicated results to various audiences
• Wrote creative product names and product copy to drive traffic, CTR, and conversion
• Worked with Merchandising Manager to develop new products and support photo shoots


Marketing Coordinator

• Managed marketing and retail operations for 37 locations in several regional markets throughout California
• Directly supervised staff to support marketing efforts, ensuring consistent execution across all locations
• Designed and implemented merchandise & POS displays to correspond with seasons and holidays
• Negotiated with carriers to secure sales promotions to assist field staff in achieving sales goals 


Marketing & Development Manager

•	Developed and executed web based Marketing Plan to acquire and retain customers through online portals
•	Executed all online marketing tactics including, search rankings, content development and e-mail marketing
•	Established and retained relationships with online media venues and stores to cross-sell the company’s product 
•	Tracked media expenditures on an on-going basis to ensure maximum exposure with nominal costs 

Internet Marketing Coordinator

• Set-up, merchandised, and stocked store to assist in successful opening of first location in San Diego
• Worked with Regional Merchandising Manger on a quarterly basis to set window and in-store displays	     
• Recruited and trained new employees to execute operational tasks and to accurately represent the A&F lifestyle


Brand Representative

Find out detailed information about Ranee Fisher, Senior Director of Merchandising & Product Development in San Diego, CA

Ranee Fisher: Senior Director of Merchandising & Product Development in San Diego, CA

Ranee Fisher

FTD Companies, Inc. (formerly Provide Commerce)

FTD Companies, Inc. (formerly Provide Commerce)

Provide Commerce, Inc.

Provide Commerce, Inc.

Snap Wireless, Authorized Dealer of T-Mobile and Sprint PCS

Siegler & Co.

Abercrombie & Fitch

University of San Diego