Creative Agencies

Health & Fitness

DIRECTOR OF MARKETING

I’m an energetic, intuitive, and delivery-focused enterprise-level business leader with specific expertise in driving brand growth and organizational performance through the development and delivery of multi-platform marketing strategies and campaigns. Through diligent oversight and review of the brand, customer reviews, macro trends, and the competitive set, I create sustainable marketing programs and processes informed by a brand strategy to drive loyalty, lower acquisition costs, and improve overall financial performance for our organization.

I excel at driving brand transformation and innovation to drive revenue, brand awareness, brand strength, and cultural relevance, through right + left-brain thinking, cross-functional partnership, and collaboration. I believe I can make an immediate contribution to your team.

Recruited into this newly created brand and marketing leadership role to oversee brand management and strategy, its execution internally and externally to drive the mission and build brand strength. Direct integrated campaigns that deliver an increase in acquisition and conversion rates and manage margin performance across various revenue lines. Lead overall strategy for the eCommerce, direct to consumer, digital marketing, and philanthropic marketing plans.

Served as the brand compass with the primary goal of ensuring authenticity and local strategic differentiation while supporting the global Hilton brand identity. Led digital brand campaigns, seasonal go-to-market plans, content, and channel marketing. Created service ethos, listening and response strategy, and community playbook managing inbound and outbound consumer engagement.

MARKETING MANAGER

Developed and advanced full-funnel digital marketing programs across (paid/owned/earned) channels and touchpoints to maximize traffic, demand, engagement, conversion, retention to grow and scale the business opportunities for AAEPA clients.

DIGITAL MARKETING MANAGER

Creative leader on owned media campaigns for all clients. Direct strategies to test, optimize, and scale performance marketing efforts across paid social, programmatic, SEO/SEM, content syndication, and affiliate marketing to generate demand. Successful in scoping, developing, and managing sophisticated and innovative paid social campaigns across platforms and in multiple verticals.

SOCIAL MEDIA MANAGER

Drove the design, implementation, and monitoring of omnichannel marketing campaigns and promotions to drive incremental revenue and margin for the clinical diagnostics market. Designed earned media strategy increasing impressions in relevant healthcare publications.

MARKETING SPECIALIST

Find out detailed information about Vera Johnson, DIRECTOR OF MARKETING in San Diego, CA

Vera Johnson: DIRECTOR OF MARKETING in San Diego, CA

Vera Johnson

YMCA of San Diego County

Hilton San Diego Resort and Spa

American Academy of Estate Planning Attorneys (AAEPA)

Search Optics

Merge Healthcare (Previously DR Systems, Inc.)

SAN DIEGO STATE UNIVERSITY