Vera Johnson

Vera Johnson

Director of Marketing

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Summary

A marketing strategist at heart and hardcore science geek to the core, I am passionate about marrying the two to create influential marketing campaigns that drive results. Rooted in curiosity and motivated by the unconventional, I use big data to understand consumer engagement with our products to actively leverage that knowledge into experiential marketing.

Expertise: Omni-channel strategies and tactics, CRO/CPA/ROI analysis, multivariate testing, branding, multi-channel attribution, customer life-cycle management, digital marketing: SEM, SEO

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