Ario Abbasi

Ario Abbasi

Ecommerce Specialist/Coach

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Summary

eCommerce Director with 4 years of high level Ecommerce and leadership experience, building rapid growth in online, direct to consumer businesses via multi-channel direct & digital marketing. ? Track record of driving digital and eCommerce transformation, sales, and growth. ? Google Ads and Analytics certified and highly experienced with social media marketing (Facebook and its family of Apps). ? Development of Customer Acquisition, Customer Retention, and CRM & Life Time Value programs Using Email marketing, SMS, Google, Facebook, Instagram, SMS Bump, UI Attentive, SalesForce, and more. ? Expertise in Digital Acquisition Channels, eCommerce, Direct Marketing, Sales Conversion, Website Optimization, and CRM. ? Digital Marketing; development of Global digital marketing programs; Paid and Organic search (PPC and SEO), Conversion Rate Optimization (CRO), Content and Video, Social Media, Affiliate, Sub-Brands, Partnerships, Display, Re-targeting, PR, eCRM, eMail (16m+). ? ATL Marketing; TV advertising, Direct Mail, Radio, Off-the-Page, Inserts. ? Shopify website Optimization; Management, Content, Analytics, User Experience, Responsive Design, Geo-Targeting, Personalization, Landing Page, fulfillment and Conversion Rate Optimization. ? CRM; Customer & Prospect databases, development of profiling, segmentation programmes and propensity models, targeted CRM & eCRM to drive retention and Customer Life Time Value. ? Highly analytical, with first class presentation, interpersonal, influencing and negotiation skills.

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