Director of Ecommerce (Consultant)

• Responsible for planning and execution of various digital marketing strategies across various channels to being in more sales and revenue.
• Manage and work with design, copywriting, SEO, Social Media teams to bring new creative ideas and create an overall digital marketing plan of action while maintaining marketing budget.
• Do various A/B testing to test and make recommendations.
• Work with paid media like Adwords, Retargeting, Affiliate marketing and monitor their performance, analyze and tweak to achieve best possible ROI.

• Responsible for overall sales and revenue from ecommerce site, site performance, product and content management, look and feel of website as well as for coming up with promotional ideas for holidays, events etc.
• Digital marketing budget management and implement strategies through various channels such as retargeting, social media ads, affiliate marketing, email marketing, SEO and SEM, Google paid ads etc. with strong focus on ROIs.
• Work closely with sales, warehouse, IT, customer service and design teams to schedule promotional campaigns.
• Create and execute marketing calendar including product launches, email marketing, merchandising, social media and blogs.
• Create customized weekly, monthly, quarterly and yearly KPI reporting structure for ecommerce.
• Source and create best-practices for UI UX of dermae.com.

Ecommerce Manager

• Created and built parameters for full website re-platforming project.
• Sourced development and built scheduled proposals for both Shopify and Magento.
• Created and implemented email marketing plans.
• Created and implemented banner ads for retargeting.
• Created digital analytics and reporting standards, with emphasis on driving conversion.
• Introduced All-functional/Go to Market calendar for digital.
• Managed and worked with SEO team.
• Managed digital marketing with focus on elevated cadence and list growth.

Digital Marketing Consultant

Find out detailed information about Kamini Natarajan, Director of Ecommerce (Consultant) in Simi Valley, CA

Kamini Natarajan: Director of Ecommerce (Consultant) in Simi Valley, CA

Kamini Natarajan

Sonage Skincare

DERMA E

Simpson Digital Inc. & Others