Connecting with Consumers while Driving Brand and Revenue Growth
Email: firstname.lastname@example.org https://www.linkedin.com/in/michaelbenesch/
Award winning innovative global marketing executive with year-over-year success in serving consumers while driving brand awareness, demand and distinction, using a powerful blend of art and science: Specialized in delivering unprecedented growth on behalf of youth-driven, iconic premium brands (Nike, Calvin Klein, Ralph Lauren, Nautica) accomplishing the challenging task of making iconic brands bigger and cooler at the same time.
20+ years of Global/ Geo Retail Brand Marketing, Product Merchandising and Retail Leadership (Digital and Physical) creating strategy and driving business across multiple cross category functions: Marketing, Analytical Merchandising, Product Creation, Supply Chain, International Licensing and Distribution, Sales and Retail General Management with full P&L, Global Brand Management, Retail Presentation Visual Strategy..
Strong project management background managing varying levels of opportunity and timelines, running concurrently over extended periods of time. Success building, leading and working with cross functional teams to deliver objectives.
With a relentless core focus on innovative consumer experiences and product, he is able to guide a brand’s development from new concept to consumer purchase: Starting with an initial concept, develop branding strategy, create rich consumer experiences in a signature environment both in-store and online, and then following it through to a selling season exceeding all global sales expectations in North America, Europe, Latin America and Asia Pacific. His understanding of international markets is enhanced by living overseas and extensive global retail travel for over two decades.
Nike Inc. – Director Retail Brand Marketing -Key Strategic Accounts
- Brand Marketing Director for Young Athlete Category
- Director Product Presentation and Consumer Experience US & Canada.
Victorinox AG/ Swiss Army Brands – Director US Retail (Head of Retail).
Nautica Enterprises – Vice President Global Retail Development/Marketing & Analysis.
Ralph Lauren – Manager Retail Development and Merchandise Coordinator Programs.
Calvin Klein Industries – Director Mens Marketing.
Eastern Washington University - Bachelor’s Degree
2004 - Nautica CEO and President David Chu Personal Award, “Recognition of Lasting Contribution, Dedication and Outstanding Performance.”
2012 - Nike, Most Valuable Player Award, “Outstanding Achievement in Leadership, Teamwork and Account Management”
2013 - Nike, Most Valuable Player Award, “Outstanding Achievement in Leadership, Teamwork and Account Management”
2014 - Nike, Most Valuable Player Award, “Outstanding Achievement in Leadership, Teamwork and Account Management” 2015 - Nike, Most Valuable Player Award, “Outstanding Achievement in Leadership, Teamwork and Account Management” 2016 – Nike, “Just Do It” Award
Visual Team: Paramount Pictures movie, “Thinner” by Stephen King; Spelling Films International, Paramount Pictures, 1995. (Hired to create and maintain a retail store set for the movie.)
VOLUNTEER – GUEST TEACHING
-Fashion Institute of Technology (FIT), NYC, 1991 – 2002
-Institute Francais de la Mode, Paris, Featured Speaker, “Comparison of Retail Formats in US, Asia & Europe”, 1999