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Health & Fitness

Marketing professional with 10+ years of experience in content development, brand standards, lead generation,
event planning and strategic planning. Energetic, results oriented leader that encourages team synergy by
collaboration and building on individual strengths to increase effectiveness. Decisive, data-driven problem solver
that efficiently delivers creative and comprehensive solutions and establishes strategic initiatives. Charismatic
with exceptional verbal and written internal/external corporate communications.

• Established quarterly physician outreach email with an average 38% open rate and 32% click-through rate.
• Developed various consumer relationship management (CRM) digital campaigns with landing page forms
linked from Google AdWords and Facebook including a mammography campaign that generated a 19.52%
conversion rate on Facebook ads (8.52% over industry standard) and an 8.45% conversion rate on Google
search (5.18% over industry standard).
• Edited web copy for various service lines to help increase SEO and establish keyword search ads.
• Organized major events including: creating an annual Heart Awareness Month event that grew participation by
18% the second year and 27% in the third; coordinated a $150K budget anniversary event; provided marketing
support to promote a series of senior events aimed at increasing Medicare signup and senior appoint follow
up; and internal events to for staff morale.
• Produced marketing collateral materials for promotion, physician outreach and patient education. Acted as a
liaison to our service line clients to develop the message, copy and design. Delegated expectations to creative
team, external agencies and vendors to maintain brand standards.
• Supported efforts for $1.2 million brand campaign: gathered patient stories; provided copy and creative
suggestions; met with ad agencies; and reviewing final TV, print, radio, out-of-home (OOH), and digital assets.
• Developed and implemented integrated marketing plans for women's/infant, diabetes and other services that
included customer insights, capacity analysis, market research and competitive intelligence.
• Created digital event form for health screenings that helped our medical team review metrics and increased
our blog subscribers by 34%.
• Presided over content strategy to ensure integration of messaging on social media, blog, public relations, web
and events.

Marketing Manager, Corporate Communications

• Delegated projects to graphics team and oversaw progress on design efforts. Trained staff on InDesign to increase productivity. Trained new employees on processes, submittal preparation and award submissions.
• Developed marketing budget and updated structuring to better report planning and allocation for the year.
• Managed submission process for proposal production with a 72% interview hit rate and 50% hit rate for wins
continuing to contract negotiations.
• Administered review and progress of marketing initiatives with team on RFQ submissions, project milestones,
photography, tradeshows and awards.
• Arranged tradeshow materials including pre-show emails, booth banners, printed brochures, promotional
items, and post-show contact follow up.
• Maintained website updates, created marketing collateral and established social media presence.
Felicia Love Resume   1

Communications Manager/Marketing Specialist

• Managed materials for proposal production with a 40% interview hit rate and 30% hit rate for continuing to contract negotiations.
• Coordinated photography, text and forms for award submittals to establish honors of firm projects.
• Organized kick-off branding sessions from the new strategic plan to redevelop the firm image.

Marketing Coordinator

Developed marketing strategy to create a marketing budget, new collateral, client service performance rating
forms and business development initiatives. Organized internal marketing database to efficiently coordinate
marketing materials for RFQ process.
• Created a cohesive, branded templates for marketing collateral including submittal packets resumes, ads and office letterhead templates.

Marketing Assistant

Collaborated with card members as a liaison to maintain good customer relations - collected delinquent
balances and negotiated solutions beneficial to the card holder while positively impacting the risk of loss to the bank; received top performer award.

Customer Support Representative

Coordinated needed materials, forms, screeners, food, paid incentives, and reconciliation forms for qualitative
consumer panels. Facilitated phone and on-site interviews for various clients in search of qualifying candidates for qualitative research studies. Assisted office with consumer insight preparations with data entry of new
database panelist surveys.

Qualitative Asst./Market Research Interviewer

Find out detailed information about Felicia Love,  in San Diego, CA

Felicia Love: in San Diego, CA

Felicia Love

University Health System

Marmon Mok

Ford, Powell & Carson

CNG Engineering, PLLC

JP Morgan Chase

Galloway Research Services

Johnson & Wales University