Lifestyle

DIRECTOR

Recruited by $750M (USD) beauty business to lead all aspects of the marketing strategy including product registration, marketing strategy, product, positioning, digital, content and branding for international expansion.

? Lead international, NPD, regulatory, packaging and marketing teams to bring products to international markets.
? Provide guidance and input to NPD activities including product stage gate process, packaging, design and branding guidelines.
? Collaborate with cross-functional leaders in Sales, Marketing, NPD to create product positioning documents and ideal customer/ distributor persona profiles for each global region.
? Responsible for targeted product, market, brand and marketing strategies that are dynamically reflective of the SeneGence distributor and consumer needs worldwide.
? Position the brand architecture and strategy, as well as its worldwide implementation.
? Successfully opened market  in Mexico, New Zealand and Hong Kong.

Recruited to lead the global marketing strategy for a $200M (USD) direct sales business in the Asia Pacific region.

? Drove the marketing priorities, objectives, strategies and plans to achieve company goals and deliver key marketing metrics.
? Led innovation, NPD, supply chain, packaging and marketing teams to launch new products that meet business objectives and specific market requirements.
? Create marketing campaigns from strategy to execution that drive revenue, attract unawares, activate new leads and move existing leads through the pipeline; support sales and revenue goals across the sales team with an eye for region- or market-specific opportunities.
? Communicated via product briefs marketing needs & requirements across the global organization, which includes IT, finance, operations, sales, overseas subsidiaries, and external vendors (design firms, packaging agencies, manufacturers, etc.)
? Directed the marketing communications to support global and strategic corporate objectives.

SR. DIRECTOR OF MARKETING

Recruited by a regenerative medicine biotechnology company to lead the marketing and commercial needs of its therapeutic wound management device and consumer healthcare division.
? Directed overall upstream and downstream marketing strategies for Taxus Cardium flagship business units.  Head of Marketing department with CMO level responsibilities, reporting directly to the CEO.  Managed 15.
? Directed the strategic development and marketing communications for Excellagen - an FDA-cleared device for wound management through VOC and KOL's to inform content marketing strategies that are aligned to the buyer's journey and seller's process.
? Excellegen was entering the market at a high price point and lacked a plan for reimbursement. Built team of 1099 reps already selling into the surgical/OR market where the product could be covered by the Diagnosis-Related Groups.
?   Established specialty cold chain distribution; managed vendors dealing with commercial activities.
?  Developed clinical case series and studies to expand usage; created training for surgeons and nursing staff.
?  Drove reimbursement strategy; obtained Q-code classification.
? Implemented a successful integrated pull campaign for "VitaRocks" kid's vitamin line in Target Superstores test nationwide and via social media.
? Grew e-commerce sales on TOGO brand's website by 10% through segmented email campaigns and promotions.

VICE PRESIDENT OF MARKETING

Directed all facets of the online and offline marketing execution for direct-to-consumer dietary supplements business. Successfully positioned company for acquisition by a private equity firm.

? Led the comprehensive brand marketing programs that drove the revenue goals supporting key performance indicators. Reported directly to the CEO.
? Successfully integrated retail with direct-to-consumer strategy to drive customers to retail stores through digital touch points to redeem coupons, and by providing education and loyalty programs.
? Increased average sales per customer from $100 to $150 (USD) and minimized returns.
? Delivered exceptional leadership and cross-functional coordination, completing a repackaging initiative on an accelerated launch schedule.

? Managed excessive inventory of existing products and promotional items using phase-ins and hard-stop sell methods for SKU rationalization and cost reductions.

Revitalized stagnant global housewares brand delivering strong sales and profit growth in North America and Australia.

? Enhanced the profile of the "Zyliss" brand by developing and executing a strong integrated marketing program leading to successful placement of product in Macy's and Target.
? Developed strategic plan which included pricing changes and new promotional opportunities.
? Conducted in-depth analyses on market competition and trends including evaluating current marketing initiatives for efficiency, ROI and alignment with sales strategy.
? Launched "Zyliss Essentials" to reach mass channel customers and accelerate brand penetration.
? Grew brand awareness by 3% within one year using select digital marketing tools; boosted seasonal sales and new product awareness through email blitzes tied to print and in-store releases.
? Managed sales and marketing tools such as sell sheets, presentations, collateral, creative briefs.
? Analyzed competitors and industry trends via POS and IRI data while conducting product testing, panel testing and surveys to translate findings into actionable consumer marketing plans.
? Monitored sell thru performance for promotions and discontinuation recommendations.
? Managed product line life cycle from discovery/ideation to concept formation, product/component sampling, costing, margin analysis, design/development, testing/validation, final approvals, and launch.

SR. PRODUCT MANAGER

(Tokyo Stock Exchange, Ticker: 4928)
Direct seller of luxury skincare/cosmetics with global sales in 2015 of $582M (USD) and #29 on the 2015
DSN Global 100 list.

Executed marketing communications, product launches, PR and brand management for US and Canada. Reported directly to the CEO and managed 12.
? Defined marketing plan, long and short-term strategy, pricing and brand portfolio to ensure profit growth and expansion.
? Managed editorial, content development, creative and print production of quarterly distributor magazine, beauty catalog, bi-weekly email communications and customer-targeted eblast campaigns with circulation throughout North America.
? Implemented grassroots PR strategy to gain editorial coverage in leading beauty and lifestyle magazines such as "The Oprah Magazine, " "Women's Wear Daily" and "Lucky".
? Developed marketing programs that are embraced by customers and field leadership; drive increased revenue that is easy to implement, track and reward.
? Created appropriate materials to both sell products and promote the Noevir business opportunity.

EXECUTIVE MARKETING MANAGER

Find out detailed information about Hanna Wagari, DIRECTOR in Carlsbad, CA

Hanna Wagari: DIRECTOR in Carlsbad, CA

Hanna Wagari

INTERNATIONAL SALES DEVELOPMENT

HEC Global, Inc

Taxus Cardium Pharmaceuticals Group

Roex, Inc

DKB Household USA, Inc

Noevir

University of Texas at Arlington