SENIOR DIRECTOR OF DESIGN & MERCHANDISING

Leads a team of twenty people in design, merchandising and production for all D2 brands including Splendid,
Tommy Hilfiger, Karen Neuberger, Live Love Lounge and private label accounts. Drives the seasonal design
development process from concept to delivery by supervising a team of designers to create original, trend-
appropriate concepts that drive sales, manages the timely execution of each stage in the process including
oversight of packaging and technical design
•	Ensures collaboration between sales, design and production teams to consider customer
preferences while maintaining brand guidelines, aesthetic, and targeted financial plans
•	Leads new product development initatives including identification of target price point, styling
details, fit intent and fabrication that supports market growth
•	Cultivates an entrepenurial environment that enables design to creatively problem solve
•	Develops and manages design department budget in partnership with leadership

Shopped and performed research to isolate relevant trends for the Bar III and Maison Jules brands,
reviewed and provided perspective on competitive analysis; developed initial seasonal design
concepts, including color, print and key silhouette direction
•	Ensured timely execution of product development calendar; coordinated among design teams to
ensure brand cohesiveness and lifestyle identity; traveled to overseas factories to ensure quality and foster innovation
•	Led team in troubleshooting, including identifying and resolving quality and technical issues.
•	Supervised creation of Illustrator sketches and print development, approved design tech packs,
reviewed line sheets for consistency, approved raw materials and trims, oversaw the fit process
•	Contributed positively to team dynamic by encouraging productivity and passion, managed up where
necessary to influence direction of new product stategies. Attracted, developed and retained design
talent with ongoing performance feedback.

DESIGN DIRECTOR- BAR III & MAISON JULES RTW

Spearheaded the shift in brand direction toward a contemporary aesthetic with a cohesive
collection and higher quality product
•	Streamlined the design development process, improving style adoption rates, work efficiency and boosting design team morale

SENIOR DESIGNER

Oversaw the design development private brand sleepwear including Charter Club, Alfani, Jenni
and Morgan Taylor brands.
•   Led the launches of Alfani Loungewear, I do! Bridal Lingerie Collection and Thalia Sleepwear

DESIGNER

Find out detailed information about Lauren Bertrando, SENIOR DIRECTOR OF DESIGN & MERCHANDISING 

Lauren Bertrando: SENIOR DIRECTOR OF DESIGN & MERCHANDISING

Lauren Bertrando

Delta Galil

Macy's

Macy's

Macy's

ALFANI SLEEPWEAR

Philadelphia University