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Director Digital Strategy and eCommerce

Passionate believer in a customer focused culture and business model. Self-starter with entrepreneurial
spirit and drive to strategically navigate through challenges. Communicator, team builder and coach
with a get things done attitude and love for new technology.

•	Drove $1.2M in new recurring business through account development in 2017 and 2018
•	Increased client retention and renewals by 50% securing over $4 million in recurring revenue
•	Day-to-day relationship with senior level clients and A-List accounts 
•	Oversee product, service and technical infrastructure development and strategic planning
•	Contract negotiation, margin analysis and pricing strategy oversight
•	Developed processes within Salesforce.com to streamline internal business processes & increase visibility of progress against major initiatives (Sales, Renewals, Account Development, etc.)
•	Designed, developed and launched two versions of the corporate website leveraging more current UI/UX and focusing on SEO and Inbound Marketing Strategies.
•	Manage professional development planning and training for all direct reports
•	Analyze and present monthly financial statements and KPIs
•	Direct management of Account Management, Marketing, Accounting and Human Resources


Vp of Client Relations and Marketing

MBA Parts, Garments & Accessories Division eCommerce Intern

MBA Product Management Intern

•	Drove shift in marketing strategy for a boutique international customer satisfaction survey firm that traditionally relied on referrals from its Fortune 500 clients
•	Qualified and implementing company’s first CRM system, Salesforce.com. Collaborated with internal teams to identify requirements and oversaw the launch, customization and administration
•	Developed new service using the MVP model to provide clients with a new source of customer feedback utilizing social media comments that generated a subscription-based revenue stream


Marketing Manager

Find out detailed information about Allen Bredeson, Director Digital Strategy and eCommerce in Orono, MN

Allen Bredeson: Director Digital Strategy and eCommerce in Orono, MN

Allen Bredeson

SERVICE 800

Polaris Industries

The Toro Company

SERVICE 800

University of Minnesota

University of St Thomas, Opus College of Business