Accomplished Global Marketing Manager and Public Relations Specialist. Subject Matter Expert in the bike industry with diverse and long-standing relationships. Decades of connective capital bringing together brands and influencers intimately connecting them to consumers. Enthusiastic about using my public relations experience and entrepreneurial spirit to connect consumers, dealers, and manufacturers in the cycling industry.
•Conceptualize innovative digital content marketing strategies that align with objectives designed to drive reach, growth, and earned media outcome
•Utilize extensive industry experience and relationships with key influencers in identifying trends, capturing and conveying stories that inspire consumer engagement
•Cultivate resourceful relationships with global and regional business partners, industry leaders, international media, and visual artists
•Highly motivated and experienced in agile working methods with the ability to prioritize, multi-task, problem-solve, and excel within a matrixed organization