Savvy Marketing Manager with a proven track record for connecting brands intimately with consumers. A strong team-oriented player, but still a self-starter able to work independently and thrive in a dynamic environment. Passionate and self-motivated about providing an exceptional customer experience. An eye for spotting and capitalizing trends developing custom marketing solutions, concepts, and activations designed to create brand awareness and earned media outcome. Natural ability to foster trusting relationships with partners and influencers to humanize brands driving increased consumer engagement, brand awareness, and achieve sales objectives.
• Develop new ideas into projects and implement them into brand strategy plans throughout the organization. i.e., Outline, execute and evaluate marketing activities, product launches, promotions, trade shows, sponsorship, seeding, online, and interactive initiatives.
• Developed new ideas into projects and implemented them into group strategy plans throughout the organization. i.e., Custom integrated marketing activities, brand collateral, and media kits, video production for digital media, trade shows, and interactive initiatives.
-Led the development of a Limited-Edition program in coordination with the leadership team, creating projects featuring unique branding pieces, which contributed to an increase of 30% over the projected forecast.
• Attracted and developed top talent (500+ professional athletes + Influencers) to align with strategic marketing
and performance programs to meet company objectives. KEY RETURN: 3 x Increased sales and 10:1 ROI.
• Increased retail store sales by 18% through collaboration with the marketing project management team and
partnering with pro athletes creating interactive consumer activations, athlete signings, and rides. e.g., “May Day Ride” featuring Greg LeMond, a 3-time winner of the Tour de France, and Secret Ride in DTLA w/ Mark Cavendish.
Skills: Strategic Planning, Execution, and Analysis | Global Marketing | Passion, Enthusiasm, and Innovation | Manage Multiple Projects With Tight Deadlines | Create Content for Social Digital Channels | Provide Creative Direction for Storytelling | Strong Organizational Skills and Critical Thinking | Strong Written and Verbal Communication Skills| Brand Partnerships and Influencer Strategies | Athlete Endorsements & Contracts | Digital and Analog Brand Building
Brand Strategist | Strong Analytical Skills | Customer Success Management | Marketing | Sports Marketing | Athlete Management | Influencer Marketing | Brand Partnerships | Strong Negotiation Skills | Product Development | Strategic Partnerships | Microsoft Office Suite | Digital Marketing | Social Media