I've spent my public relations career helping companies find their voice and share their story. I’m especially adept at weaving a brand’s unique point of view into creative and strategic PR programs. I excel at making PR magic behind the scenes – building rapport with reporters and social influencers, crafting content and designing multifaceted campaigns.
My background encompasses agency, corporate and consulting experience, which means I know how to play well with others. I thrive on bringing my public relations expertise into the marketing mix to produce integrated brand initiatives. I also understand what it takes to positively impact sales and prove PR’s value.
Throughout my career, I’ve sought out and worked primarily for athletic and casual footwear, fitness equipment and outdoor apparel and gear brands, including Columbia Sportswear, Avia, KEEN and Nautilus. This has afforded me the singular opportunity to rub shoulders with NBA pros, Olympic athletes, world renowned runners, and celebrity fitness trainers.
My PR journey has taken me on numerous media tours and to countless events and industry trade shows – from the heart of New York City to the foothills of Boulder, Colorado, and from the beaches of Santa Barbara to the Las Vegas Strip.
The lessons I learned from many hours spent on the tennis court is clearly demonstrated in my approach to PR: with just the right angle, a little spin, and careful placement – exceptional results will follow.