Bike

Lifestyle

Outdoor

Swim

Triathlon

Health & Fitness

Sponsorship and Experiential Marketing Consultant

Consultative, collaborative and versatile Sponsorship and Partnership leader with 14+ years of experience and a proven history of driving experiential brand engagement, managing and motivating teams, building relationships and growing top level revenue.



•	Utilized industry relationships to create portfolio of events
o	Events: US Beach Soccer Championship; SoCal Soccer Cup; Carlsbad 5000; San Diego Bay Food and Wine Festival
•	Responsible for selling sponsorship and experiential marketing programs and creating brand engagement
•	Attained over $500,000 in new revenue across all properties within 8 months
•	Assisted with internal strategy, industry research, data analysis and sales process

•	Responsible for leading all brand sales revenue across 14 North American event properties
•	Total YOY revenue growth of 62%
•	Manage 2 direct sponsorship sales executives; both on track to hit quota
•	Standardized and rebuilt sales process across portfolio
•	Manage key accounts and industry relationships; directly responsible for over $400,000 in revenue
•	Created new scalable reporting strategy to communicate with leadership

Senior Director/Head of Partnership and Sponsorship

•	Recruited to help rebuild ACTIVE's internal brand sales team and re-educate advertisers on ACTIVE's capabilities
•	Worked with brands and agencies to create digital and experiential partnership marketing programs and sponsorships
•	Responsible for $200k in new revenue generation
•	Led team in activity, meeting, opportunity generation with an average of 35 daily activities, 6 weekly meetings and 6 monthly
opportunities
•	Utilized Salesforce expertise to create opportunity reports, analyze data, and log activity in order to communicate results to sales
management

Senior Account Director

Rock 'n' Roll Marathon Health and Fitness Expo Series: April 2012 - March 2017
•	Earned responsibility for overall performance of expo business based on past success
•	Coached and trained Inside AE team of approximately 16 reps on sales techniques to improve performance
•	Achieved budgetary goal in 4 out of 6 years under leadership
•	$3.2 million in personal key account sales during tenure
•	Created briefs for weekly and monthly reporting meetings with upper management
•	Analyzed data from Salesforce and used qualitative measures to find opportunities for improvement
•	Led implementation of expo SaaS which led to revenue growth of approximately 8.5%

Sales Director

- Rock 'n' Roll Marathon Health and Fitness Expo Series: January 2009 - April 2012
•   Responsible for selling expo space and creating scalable sales process for approximately 16 reps
•   Grew departmental sales from $1.9 million to $3.8 million during first 3 years of expo management
•   $1.8 million in personal key account sales during tenure, achieving quota in all 3 years
•   Helped oversee Rock 'n' Roll Series event expansion from 7 to 24 races

Sales Manager

San Diego, CA
Event Producer - Endurance Sports Awards: September 2005 - September 2009
•	Served as director of Endurance Sports Awards overseeing sponsorship sales, ticket sales, operations, staffing, marketing,
production, budgeting, and onsite management
•	Operated at a profit in all 4 years of management with an operating budget of $80,000 and sales quota of $100,000

Director of Endurance Sports Awards overseeing sponsorship sales

•	Sold Print and Digital advertising to SMB size clients
•	3 straight years of increased print and digital ad sales for regional fitness publication against a $200,000 quota
•	Managed digital inventory for magazine's websites and newsletters
•	Travelled to local road race and triathlon expos to represent and distribute magazine

Account Executive

Find out detailed information about Geoff Barnett, Sponsorship and Experiential Marketing Consultant in San Diego, CA

Geoff Barnett: Sponsorship and Experiential Marketing Consultant in San Diego, CA

Geoff Barnett

Self Employed

Motiv Sports and Entertainment Group

ACTIVE Network

Competitor Group, Inc

Competitor Group, Inc

Competitor Magazine

Competitor Magazine

San Diego State University