Bill Barrick

Bill Barrick

marketing | business development | market research

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Summary

CAREER HIGHLIGHTS

• Several years’ VP, Account Director, Business Development Director and Market Research experience at world-class agencies: Bozell Worldwide, Cochrane Chase Livingston & Co./Saatchi & Saatchi, Foote Cone & Belding Worldwide, NW Ayer and Poppe Tyson.

• Significant experience leading integrated marketing communication engagements – from strategy, positioning and messaging development through execution of digital and traditional media campaigns, websites, collateral materials.

• Business development success includes helping agency teams identify, pitch and win 25+ new accounts valued at over $91MM and counting, not including organic growth. New business strengths include presentation development, RFP/RFQ response writing, strategies, tactics and target market research.

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