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Product Line Manager, Product Creation - Golf Ball

Highly motivated, energetic young professional equipped with experience and expertise in brand and product marketing. Views each project uniquely with an eye for problem-solving and streamlining processes. Constant leadership and involvement in events, go-to-market strategy, product development, consumer engagement, and brand strategy and approaches each project with an eagerness to learn and succeed.

Develop and manage 3-year rolling global and regional product lines through SKU management, product costing, optimized sales distribution and execution, and packaging development.
• Strategic Product Development – Work cross-functionally with engineering,
finance, sales and marketing to identify key strategic opportunities to drive
profitability, market share growth and consumer engagement around the
TaylorMade brand in Golf Ball.
• Product Marketing – Owner and creator of all product marketing collateral
used by sales, service, marketing and public relations.
• Product Evangelist – Presented new products to internal and external
audiences using well-crafted messaging around core consumer benefits while
showcasing technical expertise and a passion for both product and brand.
• Packaging Creation – Lead all packaging development and creation encompassing design and product briefs, copy writing, naming, sampling, and vendor management.

Balanced day-to-day executions of two distinct initiatives for brand marketing and packaging teams.
• Product Development/Creation - Directed the design for golf ball and glove packaging. Led variety of projects,
including copy writing, brief development, legal approvals, budget management, and agency and design management.
• Global Brand Marketing - Collaborated with agency and internal marketing functions to develop go-to-market plans,
sales programs, and seeding initiatives for golf ball category. Developed digital and social strategies, in addition to TV and print.

Associate Manager, Brand Marketing and Packaging Development

Collaborate within brand marketing team as well as with cross-functional stakeholders to develop scope & execute marketing projects; including, but not limited to retail POS, product photography, social activations, digital and eCommerce activations, sales meeting deliverables and promotional activations.

Global Brand Marketing Coordinator - Adams Golf

Find out detailed information about Madison Orcutt, Product Line Manager, Product Creation - Golf Ball in Encinitas, CA

Madison Orcutt: Product Line Manager, Product Creation - Golf Ball in Encinitas, CA

Madison Orcutt

TaylorMade Golf Company

TaylorMade Golf Company

TaylorMade Golf Company

University of San Diego