Zachary Greenfield

Zachary Greenfield

Senior Account Executive - Account

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Summary

I am an experienced merchandising and advertising professional who is passionate about partnering with brands to develop and execute strategic marketing campaigns that deliver measurable business results. I am a creative thinker who enjoys relationship building and cross-functional project management.

I have a unique ability to determine how all resources can be arranged for maximum productivity, and understands how to motivate diverse groups of people to do their best work. I am able to think creatively, generating new ideas and approaches to situations. My positive attitude is infectious, and I am socially venturesome and self-assured. I am a strong team catalyst, who brings people together in a fun and productive way.

I am currently pursuing my MBA at Joseph M. Katz Graduate School of Business in order to pivot my strategic planning, analytical thinking, and project management skills into a career in brand management and marketing management.

Prior to Katz, I served as a Senior Account Executive at MARC USA, the largest ad agency in Pittsburgh, and managed the Pennsylvania Lottery account. I was instrumental in launching brand campaigns for new Lottery initiatives such as Keno and Xpress Sports, as well as creating TV commercials and collateral for Scratch-offs tickets that accounted for $2.9BB in revenue. I also worked in the corporate offices of DICK’S Sporting Goods, where I was an Assistant Buyer in the Bikes and Wheel Goods department. I was fortunate to manage a $15MM Wheel Goods business and drove incremental sales of $2MM by introducing skateboards in 300 stores nation-wide in FY 2016.

I graduated from the University of Pittsburgh with a degree in Marketing and a Certificate in Leadership and Ethics. Currently, I am pursuing an MBA with concentrations in Marketing and Strategy and will graduate December of 2019. I am looking for opportunities in both the Philadelphia and New York regions.

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