I am a successful executive with well-rounded experience both domestically and internationally. Over the last 7 years I have been responsible at World Gym International for developing strategy, building the brand, and driving profitability. In 2017 I lead the digital marketing platform transformation for corporate and the franchise network in the USA and 16 countries. I select, brief and supervise all the marketing agencies including B2B & B2C channels to implement an integrated marketing strategy across digital and traditional channels. I have collaborated and managed clients in various fitness industry segments including sales, marketing, distribution networks and franchise development. This success has been achieved through thorough data analysis of relating existing business, identifying future trends and promoting innovation such as AI (Artificial Intelligence) and marketing automation.