Tech

Senior Manager, Digital Marketing

Experienced digital marketing professional with a solid track record exceeding business goals and objectives. Extensive background in performance marketing with a proven history of executing a variety of high volume, cross-platform digital marketing campaigns.

Summary of Skills and Experience:

• Performance marketing and user acquisition
• Prospecting sales and business development
• Optimizing user experience, landing page testing and creative development
• B2B marketing/ lead generation
• Search, affiliate, social, and programmatic
• Creative testing, reporting, and analytics
• Mobile user acquisition

• Develop and drive the digital marketing strategy for LendingTree's Mortgage, Home Equity, and Personal Loan products from the design/creative process to implementation across all touch-points
• Measure and report performance of all digital marketing initiatives
• Manage annual media budget of $20M+ in digital advertising spend across various channels including programmatic display, native content, and mobile user acquisition
• Identify new customer acquisition channels, custom audience tools, and ad serving technologies
• Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies around user acquisition, engagement and lifetime value

• Generated new business opportunities by identifying qualified advertisers, networking, developing strategic media plans, and closing complex deal structures
• Built relationships with key performance clients through in person meetings and weekly calls
• Strategically partnered with clients to provide insights, optimization recommendations, and best practices to increase revenue and exceed client's business goals and objectives

Account Executive, Performance Marketing

• Launched the Experian Affiliate Marketing Program resulting in over $100M in annual revenue
• Hired and trained a team of account managers to handle day to day client task and reporting
• Identified and executed new customer acquisition channels including, mobile, social, affiliates, and programmatic deals
• Maintained partner relations by presenting strategic media plans, performance data, creative optimization, and key recommendations
• Awarded Experian Elite for consistently achieving over 125% of quarterly revenue goals

Senior Manager, Business Development

• Developed in-house B2B marketing and lead generation programs for clients including Oracle, Microsoft, Salesforce, and Cisco
• Managed relationships with clients to cultivate long-term business partnerships and extend complex deal structures
• Optimized lead performance through data and analytics to meet client's business goals and objectives
• Acted as primary contact for all client issues and provided the customer voice to internal teams

Account Manager

• Managed the budget, implementation, and optimization of client SEM campaigns with agencies and direct advertisers
• Successfully managed LookSmart's strategic accounts, tripling monthly recurring revenue between 2006 and 2008
• Increased campaign performance by managing keyword bids, network distribution, and expanding keyword lists

Search Marketing Account Manager

• Executed television, print, and online advertising campaigns for Disney, Apple, and Ask.com
• Managed the relationship with clients to provide status in all stages of project development
• Worked with strategic planning, creative staff, media, and vendors to meet strict deadlines
• Assisted in the marketing direction and campaign strategy of re-branding Ask Jeeves

Account Executive

• Executed B2B channel marketing campaigns for Microsoft's Enterprise Information Business Group
• Presented creative proposals and marketing collateral to clients and Microsoft channel partners
• Managed media and creative deadlines, network/legal clearance issues, and campaign schedules

Assistant Account Executive

Find out detailed information about Greg Derby, Senior Manager, Digital Marketing in San Francisco, CA

Greg Derby: Senior Manager, Digital Marketing in San Francisco, CA

Greg Derby

LENDINGTREE, INC

PANDORA MEDIA, INC

EXPERIAN CONSUMER SERVICES, INC

TIPPIT INC

LOOKSMART INC

TBWA\ CHIAT\ DAY

MC CANN WORLDGROUP

UNIVERSITY OF CALIFORNIA

UNIVERSITY OF SYDNEY