Alex Herrera


15+ years of bringing consumer products from concept to market by working with cross-functional teams such as Sales, Industrial Design, Marketing, Operations, Finance, Contract Manufacturers (China - CM’s) and key stakeholders to communicate product/project status updates: production schedules, sourcing fabric and trims, development issues, expectations, ship date sand testing requirements.

Motocross protective equipment developed:
Chest protectors, elbow/shin guards, kidney belts, water bottles, and product refresh.
Roller luggage, bags, backpacks, tool kits, hydration packs, special projects and strollers and iPhone protective cases.

Accessories developed:
Leather and fabric wallets, leather and PU purses, belts, baseball and trucker caps/hats, beanies, beach towels, trims and fabric prints.
Footwear developed: Men's and Women's sandals and flip-flops

Packaging Development:
Consumer packaged goods design management, costing negotiations, die and tooling approval, vacuum forming, compression molding, extrusion, material sourcing, vendor management, multi-version packaging management, logistics management, packaging components part number creation for BOMs and costing.

Experienced managing teams in USA and China, factory and material sourcing, production output planning, tooling/mold and design approval for production, mass production ramp-up, COG's, price and minimum order quantity (MOQ) negotiations, Bill of Materials (BOM) and PLM implementation/creation, Engineering Change Orders (ECO), timeline and milestone creation/review. Will jump in to get things done on time and on budget. A true problem solver and very comfortable wearing multiple hats in fast-paced start-up or structured environments.

Experienced traveling to Mexico and China (25% travel).