Hector Sanchez

Hector Sanchez

Creative Director, Content Strategist/Creative Copywriter, Brand/UX Designer

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Summary

- 15-year all-terrain experience leading onsite and remote creative teams. Allergic to micro-management.

- Design, Creative Writing and Localization experience at Pepsi-NFL, Samsung, Uber Eats, eBay, LPL Financial, Austin FC, Adobe Marketo, Atlassian, ServiceNow, Enterprise Rent-a-car, Abbott Laboratories, Logitech and 8 Circuit Studios.

- Experience in the following fields: Agriculture, Fine Arts, Aviation, Real Estate, Technology, Legal, Ecology, Editorial, Energy, Banking, Army, Music, Tourism.

- Frequently involved in the design of new services and products (from concept to delivery), before jumping into their branding standards and implementing them.

- 10-year experience in market research with commercial, social, and political applications. Data-oriented, insight-chaser.

- 7-year experience developing branding assets (campaigns, annual reports) for the banking industry. Also, 10+ years developing corporate communication initiatives in other highly regulated sectors: government, army, aviation, energy.

- 7-year experience as a product manager and content creator.

- Native Spanish proficiency.

- Extensive formal education in Linguistics, Negotiation, and Commercial Communications (Advertising, PR, etc.). Also, I have a story of self-initiated projects, so pitching and finding common ground are natural traits.

- Content Strategist for the Presidential Campaign Ecuador 2016 (in charge of the Vice-presidency, Constitutional Court, and Ministry of Foreign Trade)

- Used to deal with developers and to make them change their minds when they say ‘it cannot be done’.

- Hands-on experience crafting the voice, tone, and interactions for Ai/voice-activated chatbots with a focus on e-government, technology, and banking.

- UX? Take a look at http://bit.ly/BengalaTravelBe and http://bit.ly/CEC-EPN

https://www.linkedin.com/in/hectorsmartinez/

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