Lifestyle

Snow

Streetwear

Health & Fitness

Director of Omni-Channel Marketing

10 years strong of all-around digital marketing experience, 6+ years in a leadership capacity. 

• Deliver overarching insights, strategy and tactical execution for omnichannel efforts, including seasonal brand campaigns, product launches, one-off campaigns, full-funnel evergreen programs and more
• Responsible for 365 digital channel strategy, alignment and execution for agency clients, including paid search, paid social, organic social, display / programmatic, email, SEO and other digital opportunities
• Account director for priority retail clients, including Superfeet, Avery Brewing, Bass Pro Shops and Cabela's
• Key member of leadership team responsible for leading change based on agency purpose, culture and values
• Direct management of six member digital marketing departmental team, including P&L, budgets, vendor
relationships, growth strategy, cross-functional alignment, staffing and training

• Ownership of social media strategy and execution for all product launches, one-off campaigns and evergreen programs
• Holistic co-op digital campaign strategy and execution in partnership with Disney Consumer Products on behalf of Marvel Studios, Pixar and Lucasfilm
• Paid, organic and partner influencer program strategy, launch and management

Social Media Manager

• Planned and executed cross-functional digital marketing campaigns supporting designated omnichannel initiatives, including new store openings, events, and overall support
• Managed the growth and strategy of the Sneak Squad program, a local-social initiative to empower store managers to create content on their own Instagram handles to better engage their local customers, drive foot traffic and revenue
• Developed strategy for utilizing digital and store channels to drive engagement with customers both online and in-store
• Launched mobile app messaging content strategy that increased revenue, engagement and loyalty program signups
• Management of three team members to enable personal growth and opportunity for a newly created digital team

Digital Omni Channel Manager 

• Maintained and executed overall social media strategy, coordinating with stakeholders across the company to ensure effective storytelling and alignment with other key digital business strategies and objectives
• Management of brand partner co-op engagement campaigns through earned, owned and paid social channels in collaboration with Nike, adidas, Puma, Under Armour and other premium athletic brand partners
• Drove annual social channel revenue gains of 71% and 53% YoY in FY14 and FY15
• Management of four team members, both onsite and virtual

Digital Engagement Manager (Social Media)

• Strategy and execution for social media campaigns, including seasonal brand campaigns, evergreen programs,
social-specific campaigns, product launches, co-op campaigns and more
• Planned and executed all direct response and engagement focused social media advertising programs

Digital Engagement Strategist (Social Media)

• Project management for agency development projects, including social, mobile and website development
• Direct management of five team members

Director of Project Management

• Led digital strategy and execution for agency clients, including email, display, search, SEO, affiliate, PR and more
• Community management, content calendar creation for agency clients
• Account team management overseeing team member workloads, deliverables, overall strategy and direction

Account Manager and Director

Find out detailed information about Pete Hall, Director of Omni-Channel Marketing in lafayette, CO

Pete Hall: Director of Omni-Channel Marketing in lafayette, CO

Pete Hall

Room 214

Sphero

Finish Line

Finish Line

Finish Line

Room 214

Room 214

Indiana University

Indiana University